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Parramatta – The museum that never was ……. we are still talking about it 120 years later.

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It’s often said that history repeats itself. The case for a museum in Parramatta is no exception, the conversation has been happening for more than 120 years and I’m sure that there is sufficient primary source material available to produce a PhD thesis on the subject.

Old Government House, Parramatta

Digitised newspaper articles from the past (via TROVE) reveal that as early as 1899, James Burns had suggested that Old Government House at Parramatta be made into a museum of Australian curiosities. He was willing to have his ships collect curiosities and rare items from the Pacific region, which his company traded with for business purposes.

Daily Telegraph Saturday 1 July

Daily Telegraph 1 July 1899 – A Parramatta Museum (Trove)

A ground swell movement for a museum rose in response to Parramatta Council’s invitation for residents to come forward with ideas for commemorating the foundation of the city. People thought it appropriate to have a permanent structure to celebrate the city and to be passed on for the enjoyment of future generations.

An awareness for the need to preserve monuments and collect historical items relating to Parramatta in around 1888, the centenary of Parramatta’s foundation. Towards the end of the 19th century citizens of Parramatta began expressing a need for a museum to be built to commemorate the achievements of Parramatta and to provide an attraction for visitors to the area. In a letter to the editor of the Cumberland Argus, James Purser felt the “town would be deserving of such an institution being the oldest in Australia.”

http://ref.arc.parracity.nsw.gov.au/blog/2013/12/03/the-parramatta-and-district-historical-society-100-years-old-looking-back-to-its-beginnings/

A section of an article from 8 April 1905 rings true to the discussions we are having about a museum in Parramatta in 2020. There has been ongoing community debate for several years about whether or not the Museum of Applied Arts and Sciences (Powerhouse Museum) should be moved holus bolus to Parramatta. The conclusion is still the same – that Parramatta deserves to have a world class museum to reflect on the past and celebrate the present. It is a city of great cultural diversity with significant cultural heritage which needs to be preserved or repurposed rather than knocked down and redeveloped without much thought.

Questions about the Powerhouse move included the loss of heritage buildings to make way for the museum and whether the whole project has been sufficiently well thought out and will meet the needs of people living in Parramatta and Western Sydney. After all the years of talking, it would seem that Parramatta needs both a Powerhouse Museum satellite and its own Museum of Parramatta.

Saturday 8 April 1905

https://trove.nla.gov.au/newspaper/article/86179057

In 1905 there was opposition from Alderman Bartlett (Parramatta City Council) to the museum being built on the southern side of the Town Hall and whether the money could be better spent on subsidising a hospital ward. 

https://trove.nla.gov.au/newspaper/article/85994942

At a meeting of Parramatta Council on Saturday 1 July 1911 to discuss the 50 year Jubilee celebrations, it was suggested that the foundation stone be laid for a Historical Museum the building of which should cost no more than £400 spread over a term of years. If only it had gone ahead at that time we may have an institution like the Australian Museum or the Art Gallery of NSW in Parramatta, but alas …… the talking continued.

On 3 July 1912,  Mr. J. H. Murray, one of the brothers of the Murray Brothers shopping emporium, raised the proposal to establish a local history association. Murray pointed out that “there were a number of ancient landmarks – Old Government House, the Observatory and others – which should be preserved in the interests of future generations.”

William Freame, a long term Parramatta Historian, wrote a letter to the Cumberland Argus in September 1913, noting that he was surprised that so little had been done to preserve Parramatta’s memorials and perpetuate its history.

From the City of Parramatta Research Services Blog 2013 quotes a letter by Freame to the Cumberland Argus in September 1913: 

“Look where I may, I see signs of vandalism, and the hand of the spoiler at work. And there were those, who would have turned its beautiful oak avenues into a highway for wood and brick carts, because of the stray coin or two they might have brought with them; And yet there has been so much that might have been done to preserve ‘Old Parramatta,’ and it has not been done. I remember the scores of old photographs and the several valuable engravings the late Mr. John Taylor possessed; where are they now?”

3 January 1925

https://trove.nla.gov.au/newspaper/article/16202968

By 1925, there were so many newspaper articles being written about The Australian Museum and the War Museum (The Australian War Memorial Museum) in Sydney. It isn’t surprising that there remained a push for a museum at Parramatta as the city continued to grow in size. I have not been able to determine who wrote the anonymous letter to the Editor of the Cumberland Argus shown below. Perhaps some research into primary source material or the handwritten Council Minutes of the time could pinpoint the author.

The Cumberland Argus and Fruitgrowers Advocate – 23 Jan 1925

https://trove.nla.gov.au/newspaper/article/103763750

The handwritten minutes of the City of Parramatta Council meetings from the 1930s mentions that one of the Misses Swann (from Elizabeth Farm, Parramatta) was involved in both the Parramatta Historical Society as well as  Parramatta Historical Museum Committee. The article below from the Cumberland Argus confirms that Miss Swann and both organisations came together in favour of building a museum in Parramatta. They also called for donations to the collection.

Thursday 14 November 1935

https://trove.nla.gov.au/newspaper/article/105091544

 

An article in the Sydney Morning Herald the following year again mentions that the committee is looking for material from the district and from several well known, old Parramattan families in particular.

Sydney Morning Herald Tuesday 31 March 1936

https://trove.nla.gov.au/newspaper/article/17319609

On Thursday 28 May 1936, The Cumberland Argus refers to the new Museum playing an important part in connecting people to the Sesquicentenary celebrations of Parramatta in 1938. “No doubt many overseas visitors will come to Parramatta during that year and that  material of historic value will be of appeal to these people”. It also mentions that in the United States of America, “there is not a state in the union without a historical museum and the oldest states have several museums” and that they are recognised as “an important element of cultural character”.

“Parramatta, the oldest town in the State Outside Sydney should be the first to set up a Historical Museum”. Daily Telegraph 29 June 1936

Then in August 1936, The Cumberland Argus reported on a dispute over the new museum and the “acrimonious exchanges” between  the Historical Museum Committee, Parramatta Council and The Parramatta Historical Society (PHS) which led to the PHS disassociating itself from the Parramatta Historical Museum Committee and developing a museum of its own.

Wed 2 November 1938

https://trove.nla.gov.au/newspaper/article/104983018

World War II intervened and there appears to be very little in the paper about a museum for Parramatta until 1948 when the subject was again discussed in the local newspaper. The following year Parramatta City Council accepted an offer from the estate of Sir Joseph Cook accepting his Windsor Court Dress and insignia of the Order of St Michael and St George. Many years later after the uniform went missing and was found in a council storeroom, Philip Ruddock called for a museum to be built in Parramatta. In 1949 Parramatta City Council tried to secure Old Government House as a permanent site for a museum but it was during the sixties that Old Government House was acquired and dedicated as a house museum after it was vacated by The King’s School. During the sixties there was a movement to protect some of Parramatta’s heritage buildings from developers. Too late for the buildings from The Vineyard and Subiaco Estate which were demolished to make way for a car park for Rheem Australia Pty Ltd.

Australian Dress Register - Privy Councillor's uniform of Joseph ...
https://australiandressregister.com/media/cache/d2/49/d24927d9da5ad52e8b35f13c350477d5.jpg

Privy Council uniform made for Joseph Cook (Prime Minister 1913-1914) in 1914. The uniform consists of a jacket with tails, pair of trousers, cloak (now missing), ceremonial sash, ceremonial half sash (possibly for wearing with the cloak), sword and sword holster. The Privy Council uniform and ceremonial sword were worn on special occasions, such as the opening of Parliament. In 1918 Cook was presented with the insignia of the Order of St Michael and St George. The set consists of a collar and star, worn with the Privy Council uniform. Parramatta Heritage Centre. City of Parramatta Council collection.

Looking back, we can see how much the city of Parramatta has changed from a colonial settlement on Aboriginal land to a diverse and vibrant city in 2020. Our cultural heritage is constantly changing but it is important to reflect all the layers of history in a world class facility which brings people together and is a safe place to discuss all aspects of Australia’s past and to reflect how this has affected us and how we can move forward into the future. We have spoken about needing a museum and protecting our cultural heritage for too long. 120 years later – let’s act.

Extra reading

The articles below are the tip of the iceberg as far as truth and fiction about the Powerhouse move and the need for a significant museum in Parramatta. I think that the fact that the building of a museum has been argued about for more than 120 years shows that now is the time to get our act together to create a museum which showcases the history and cultural heritage of Parramatta, Western Sydney and NSW in all its glorious layers Indigenous, Colonial and Multicultural Australian.

The Parramatta and District Historical Society, 100 Years Old. Looking back to its beginnings.

The other side – why the Powerhouse should move west. https://visual.artshub.com.au/news-article/features/museums/gina-fairley/the-other-side-why-the-powerhouse-should-move-west-253455

Opinion: Parramatta Powerhouse Move better for Sydney  https://thechamber.com.au/Media/Opinion-Parramatta-Powerhouse-Move-Better-for-Syd

Trashing the Powerhouse Museum https://cityhubsydney.com.au/2020/01/trashing-the-powerhouse-museum/

How the Powerhouse was saved https://www.cultureheist.com.au/2020/07/08/how-the-powerhouse-was-saved/

Five Museum Ideas for Parramatta. Kylie Winkworth. https://powerhousemuseumalliance.com/museum-opportunities/five-museum-ideas-for-parramatta/

Concept – Museum of Parramatta https://museumwhisperings.blog/2019/10/19/concept-museum-of-parramatta/

Plea for History Museum at Parramatta https://trove.nla.gov.au/newspaper/article/105736073

 

The NGV Triennial Giving Art to the People

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Pae White’s colourful installation drawing in all ages

The National Gallery of Victoria (NGV) is Australia’s oldest and possibly most well loved museum of art, founded in 1861. Its mission statement  – “To illuminate life by collecting, preserving and presenting great art” and perhaps the unwritten mission of “giving it to the people”.

NGV Triennial 15 December 2017-15 April 2018

In 2016 the NGV was the 19th most popular art gallery in the world with more than 2.6 million visitors across its two campuses. The ranking places the gallery in the company of Paris’s Musee d’Orsay and New York’s Museum of Modern Art.

Visitors flock to the NGV Triennial in Melbourne

The NGV is not only Australia’s most popular art gallery, but one of the top 20 most visited art museums worldwide as revealed by the U.K’s  The Art Newspaper in its latest survey of global art museum attendance. Not a bad effort for a small country on the world stage. Australia’s population is around 24.8 million compared with the U.S.A.’s 326.8 million and U.K.’s  66.6 million people. This ranking was based on visitation to “Van Gogh and the seasons” from the 2017 Winter exhibition. (Note that another Australian art museum on the list was the Queensland Gallery of Modern Art with its 2016/17 Summer exhibition – Sugar spin: You, me, art and Everything.)

Yayoi Kusama’s Obliteration Rooms are always popular with visitors

The NGV held forty-nine exhibitions during 2016-17, including major retrospectives of international and Australian artists and designers, as well as focused displays of works in the NGV collection. The quality and variety of audience engagement initiatives presented in support of these exhibitions was extensive. They offered guided tours, audio tours, mobile phone apps, talks, lecture series and workshops as well as social events – such as the Friday Night events (aimed at capturing more of the younger audiences after work), the Summer Sundays music series and the NGV Kids Summer festival and supporting Kids spaces for some of the major exhibitions. For example – as part of the exhibition Andy Warhol / Ai Weiwei (2015-2016), NGV Kids presented Studio Cats, a large-scale installation especially for children and families to draw upon creative connections between the two artists and their mutual love of cats.

The Gallery aims to present programmes that engage visitors in meaningful cultural experiences and to keep them coming back.

According to their audience research data, The National Gallery of Victoria enjoys one of the highest community participation rates in the world. 70% of their visitors are local from Melbourne and regional Victoria unlike many other international art museums where the majority of visitors are incoming tourists. This also indicates that the locals keep coming back which is what every cultural institution needs to strive for. This is what Nina Simon talks about most recently in The Art of Relevance but also in The Participatory Museum and her Museum 2.0 Blog.

For any Cultural Institution, the collection remains  fundamental to the audience engagement and education strategy. The thoughtful curation and presentation of historical and contemporary collections is a key museum management strategy for continuing and ongoing audience engagement. Colleen Dilenschneider regularly writes about this in her Know Your Own Bone Blog (most recently in Special Exhibits vs. Permanent Collections (DATA) and previously in Death by Curation).The NGV strategy is to ensure that its collection is accessible to the widest possible audience who may be unable to visit the museum through the ongoing work of the NGV Digitisation Project which is still progressing.

I have to disclose that I am already a big fan of the NGV and the way that they design their spaces. I visit the NGV each time that I am in Melbourne, so over many years have enjoyed both Summer and Winter exhibitions as well as taking time to learn about the permanent collection shown across both campuses (St Kilda Road and the Ian Potter Centre in Federation Square). On my recent visit I took in the inaugural Triennial at the National Gallery Victoria which on the surface (without actual audience data analysis) appears to be a great success. What I enjoyed most about this free experience was seeing the diversity of visitors attending the exhibition and the way that the work of 100 contemporary artists, architects and designers from 32 countries was juxtaposed against the existing works from the collection – which was great exposure.

Audience engagement with the art at NGV Triennial

I think that there is currently a cultural revival happening worldwide despite Government funding cuts trying to choke the Arts into submission. Creativity and cultural heritage feed the soul when so much about modern life seems to do the opposite. Now is a better time than ever for cultural institutions to offer their prospective audiences something new and different, to  re-energise and maybe even reinterpret their collections to be more inclusive, to build community and feed the souls that are weary of modern life and meaningless 24 hour connectedness to media, social media and globalised sameness. Keep leading the way National Gallery of Victoria and hopefully other cultural institutions in Australia will follow or at least just lift their game a notch.

Interesting reading:

Cultural Heritage and the City

Cultural heritage as a driver of economic growth and social inclusion

Creative Country

The value of culture

Archaeology – subdivision and the loss of historical contexts

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Over time, Australia’s amazing indigenous, maritime and cultural heritage is being uncovered via numerous archaeological investigations, many of which pre-date The Heritage Act 1977. I was amazed when I visited an Open Day in Parramatta for the Centenary Square development to see the incredible history which lay under the Post Office and surrounds in Macquarie Street. Strangely, although this site had been built on in the interim, there was a large amount of archaeological evidence still visible from the earliest times such as the footings of pre-existing colonial buildings and a variety of everyday objects uncovered by  Casey and Lowe’s meticulous dig. I wondered whether we had lost the context for the earliest land use of the site because it had already been disturbed? I guess that the most recent dig will be the last opportunity to research Parramatta’s past from the Centenary Square site because once the underground car park has been excavated – the existing layers of history in the substrate will be lost.

 

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That isn’t really why I was writing the blog post. The point I was actually thinking about after my Centenary Square visit was that if we continue to subdivide Parramatta and other parts of urban Australia into tiny blocks (which seems inevitable), then what happens to the layers underneath? If the colonial subdivisions are double, triple or quadruple the size of the modern land holdings, what will happen to the archaeological material and the context of where that material is located below the surface? The size of indigenous Australian history layer will be even greater. If an archaeological survey is required by  a developer before an underground car park is excavated, are we only getting part of the story from the archaeological report? Are we looking at half a house, quarter of a hotel or a miniscule portion of a larger landholding such as market gardens, farm, factory or place of indigenous significance? Considering that the layers of earth below the surface can reveal so much about our past  and that suburbs like Parramatta are a significant part of the history of Australia, I really hope that some very important person with vision or the Office of Heritage and Environment or local council responsible has all this in hand before the evidence and context is destroyed for all time.

P.S. After I posted this I noticed some posts by @gmlheritage on Instagram showing items from the archaeological dig of 200 George Street, Sydney, reinterpreted for use in the foyer of Mirvac’s new headquarters. Great to see the objects used along with some explanatory text about the site’s history supported by a wonderful artwork by Judy Watson on display in the public foyer instead of being archived in boxes and stored out of sight.

Museums in the 21st Century

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Destination Sydney at Mosman Art Gallery

So many well regarded museologists have spoken about the role of museums in this century. Nina Simon is a strong believer in museums working with their communities, Ed Rodley writes about the museum as contact zone and debates the museum models for “traditionalists” versus “progressives”. Seb Chan believes that museums are playing catchup with their digitisation programs and that it is important for museum staff to reinforce the value of the physical visit in all the thinking and planning for their visitors.

I recently participated in a MOOC (a free Massive Open Online Course) by the University of Leicester and Liverpool Museums – Behind the Scenes in 21st Century Museums. The course built on some of the thoughts and issues discussed in articles by Simon, Rodley and Chan – such as growing museum audiences, creating emotional connections between visitors and collections/exhibitions, as well as the role of museums in starting conversations about social justice, human rights, health and well being etc.

When I consider all of the information above, the word that summarises museums in the 21st century for me, is “connectedness”, and the relationship of each museum to its audience. You can examine any of the issues raised above and in every case, it’s about having flexible ideas and staying connected to your audiences, no matter what museum model you are channelling. An article by Holland Cotter from the New York Times in 2015 discussed the fact that there is no single museum  model and that museums will be defined by “the role that they play as a shaper of values” and “the audience that they attract” rather than just their architecture and contents.

What are Museums in the 21st century?

⇒Museums are about – vision, collections and exhibitions, context, meaning and shaping community values. ⇒Museums are connecting to the public in many ways, through – Community
Digital interface
Architecture
Collections and exhibitions
Physical location
Physical visits
Educational programmes
Acting as the contact zone for conversation between divergent groups
Addressing social justice, health and wellbeing issues
Growing audiences
Strategic marketing and publicity

 

To achieve all of the above, the financial and time commitment by museum management behind the scenes is huge. The many hours required to maintain collections and exhibits, develop educational programmes, design and curate exhibitions, streamline security, IT and the Front of House interface, maintain social media presence and continue with the digitisation of collections, train paid and volunteer staff and build membership and audience numbers can often be underestimated because this work isn’t “seen” by the public or “understood” by government funding bodies.

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Destination Sydney at S H Ervin Gallery, Observatory Hill

It’s good to see some of the smaller Sydney museums pulling together to create an exhibition such as the recent  Destination Sydney at Mosman, Manly and the S H Ervin Galleries. They used one curator to create an exhibition which could stand alone in each space, but combined showed 9 iconic Sydney artists drawn from major private and public collections. According to a report by Museums and Galleries of NSW the exhibition drew a much larger audience for all three galleries and greatly increased retail sales. Another report on the UK Museums and Heritage website talks about the collaborative work being done by museums in Bath to gain a greater market share of visitors to the region which has a number of heritage attractions competing for local and tourist numbers. Jointly the museums have worked to develop audiences, engage community and be more strategic in their marketing and publicity in order to create a more sustainable and resilient museum sector.

It’s hard to predict the future for museums, but constant introspection and learning from the experience of others goes a long way to ensuring that visitors will keep coming through the doors.

Musing on Text and Labels

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Persuasion – an exhibition of wartime propaganda art at the Australian National Maritime Museum

Many museums and authoritative museologists  have written guides or chapters in their books on producing text and labels (see VandA guidelines for example). As a Masters student visiting the Museum of Contemporary Art in Sydney, I was given some good advice by art educator about looking at and learning from objects in a more creative way than just using text and labels. Now I have changed my approach to my own museum and gallery visits. I always focus on the objects first, and if they interest me, I read the text and labels. It’s like reading the book rather than seeing the movie. When you actually look at an object, you can use your own imagination to make a  decision on how connected you feel (if at all) to that object and what you see is not a predetermined response to the information given in the text panel or label (or audio tour for that matter).

I like to find out information about the objects that I connect with – their age, construction method, maker, provenance and the story behind their creation so I use the text panels or the internet for extra information about various artists or particular objects. For example, after seeing prints by Koizumi Kishio and Onchi Koshiro, I found that I had strong connection to the type of Japanese woodblock prints created by these Sosaku Hanga  artists who are not as well regarded as Ukiyo-e printmakers like Utamaro and Hiroshige. I love the fact that these “creatives” were involved in the process from start to finish and that they don’t use other artisans to design, carve and print their wood blocks. Their works on the surface don’t appear as complex and yet these artisans were highly skilled individuals. In another exhibition at the Museum of Contemporary Art in Sydney, I learned about the animated installations by contemporary Japanese artist Tabaimo who creates thousands of detailed drawings which are laboriously scanned into her computer to create her wonderful works. These facts gleaned from text panels and further investigated on the internet added value to what I saw on display and my appreciation of the works that I initially connected to.

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Text panels of different heights at Old Government House, Parramatta for Miss Fisher’s Murder Mysteries Costume Exhibition in 2014.

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One instance of the text being too low for visitors to access easily. This problem has been corrected in the new 2016 exhibition.

Although officially the importance of text and labels has been recognised, theorised and documented, I still notice that many art galleries and museums are not getting it right.

When you track visitors in any gallery space, it is surprising how their behaviours can vary. Very few will stop and read all the labels and even fewer will read the labels in any kind of order and so it is important to grab their attention when you have a chance. Yes, labels must be accessible for wheelchairs and children but what about those with poor sight or the elderly who can’t bend down too far. Labels need to be in bold print and text must stand out from the background even if the lighting in the room needs to be dimmed for conservation reasons. I have seen elderly people nearly fall over while bending to see a poorly placed label. I have seen others struggle with text on an inappropriate background colour which makes it difficult to make out the words. I have seen visitors wasting time trying to find out information about an object when a label is missing or incorrect. Labels need to be visible to several viewers at the same time and able to be viewed from a distance. They should not be too detailed because their role is to enhance the experience of seeing the object rather than take over from the object.

The British Museum speaks about the use of “Gateway Objects” to catch the eye of the viewer with accompanying text to allow the visitor some understanding of the space and themes of the gallery without having to read every single label in the exhibition. These objects aim to engage the audience quickly with enough information on the label to draw them into the exhibition or gallery. I guess that  my newly adopted technique is similar, but without well written labels may not always be as good as the constructed British Museum experience. Thinking about the short window of time to grab the audience’s attention – 30 seconds or so – and realising that the average visitor may spend less than 10 minutes in an exhibition……. museums really need to think about the importance of well designed and well written text and labels to accompany the objects on display.

See also:

Australian Museum – Writing Text and Labels which also discusses the audience response to text and labels.

Why have a museum collection? Lego to the rescue

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Ai Weiwei using Lego to draw attention to issues of social justice.
Entry to Ai Wei Wewi’s Lego installation at NGV
Inside the Lego installation – studying the comments made by various activisits in Australia.
Don’t get me wrong – I love Lego. It is a wonderful creative tool with endless possibilities but I am so sick of seeing it in museums and galleries as the main attraction.

Audience engagement is something that I’m passionate about. I don’t think that the museum sector can just sit back and wait for visitors to come through their doors because of a single exhibition or a Lego attraction. They need to build on relationships with their local communities and develop a substantial membership base, offering reasons for members to visit frequently. They need to be creative and flexible with their collections, providing a great package for tourists who may only physically visit the museum once in their lifetime and also for the “not so local”  visitor to give them a “taste” of what’s on offer. Realistically, a “taste” (and an entry price) which makes the visitor want to return to the museum the next time that they’re in town.

I don’t begrudge National Galleries Victoria (NGV) for harnessing Ai Weiwei’s talent to create a major new installation using Lego for the recent NGV Andy Warhol | Ai Weiwei blockbuster exhibition (December 2015 April 2016). Weiwei’s crowd-sourced Lego work focused on Australian activists, advocates and champions of human rights, freedom of expression, freedom of information and the internet and highlighted many of the current social justice issues facing all Australians. But seriously, everyone else needs to give Lego a miss for a while and work harder to attract visitors, particularly families, with innovative exhibitions and galleries using their own unique collections or borrowed works from other places which are in line with the stated vision and purpose of their space.

“The Museum is our backyard….” Do you have families visiting your cultural institution weekly?

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One of the most interesting facts that I have learned from visitor studies at the Australian Museum, Sydney, was that many “inner city dwellers” use the museum as their backyard (metaphorically speaking of course).

I found that a number of families live in apartments in the inner city and have taken out  membership to several cultural institutions and that they regularly bring children to come and play at the Australian Museum. I don’t mean running around kind of play but definitely spending hours at the museum (to escape their apartments) in the Search and Discover section of the museum or participating in craft activities (when available) at Kids Space. This was quite a revelation to me because I’ve never lived in a small flat with children. My four kids were brought up in the suburbs, 20 kilometres away from the city and had access to a backyard, local parks and plenty of local group activities nearby. We would often travel to the city for a museum visit but would not visit regularly.

This is an interesting discovery for any city based cultural institutions. Most museums want to grow their memberships and attract repeat visitors and be known as being family friendly. If city dwellers are visiting often with children, particularly the preschool age group – are museums doing enough to keep those families and children interested? The usual museum approach would be to develop the Summer Blockbuster exhibition and limit most of the child focussed activities to school holidays  but perhaps there are a number of children not at school who could benefit from some permanent free play spaces and child focussed exhibits all year round. Such spaces need not be underutilised and would be attractive to interstate and international visitors as well as school groups on excursions all year round. I have noticed that there are large numbers of European tourists visiting Sydney in the northern hemisphere’s Summer months and it would be interesting to look at the statistics on China and South-East Asia as well as visitors from North America travelling with children.

At any time of year I would recommend that cultural institutions help families to plan their visit by providing a link on their websites. For example the Smithsonian Top 10 Kid’s Tips or ensuring that your museum is mentioned in an article like The 10 best Family Friendly Galleries in London.  Many museums, libraries and galleries do offer programs for families and put a lot of thought into being “family friendly” but they may not have thought about satisfying the frequent visitor or tourist that might not visit during school holidays or on weekends when most of these programs are available?