Category Archives: art museum

On Australia Day – how museums can use the power of interpretation? Bungaree -the exhibition in my head.

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Bungaree’s breastplate from http://budawagroup.com/history/

“Aboriginal and Torres Strait Islander people should be aware that this blogpost may contain images or names of people who have since passed away.”

Before Australia Day, there is always discussion about the date, 26th January, what it means to every Australian and the conversations are quite thought provoking. I don’t believe that you can change history, but you can certainly change the way you look at the facts and think more critically about them. Australia was not the only country to be colonised by the British. I am certain that had it not been the British, it would have been the Dutch, French or Portuguese who were all active on our coastline at that time. I believe that the outcome for Indigenous Australians would have still been quite bleak.

We may not be able to change history but museums have the power to revisit and reinterpret the facts. Australians still have much to learn about our nation’s history and perhaps learning  new things can help all of us to build on our cultural heritage and celebrate the contribution of Indigenous Australians to our country and to resolve the issue of January 26th as a contested date for Australia Day.

A few years ago, I saw a great art exhibition of works on paper about Bungaree: First Australian at Mosman Art Gallery (in Sydney), which made me think about the man, his place in Australian history and the way that these artists created works that acknowledged and critically re-interpreted the story of Bungaree – an important Indigenous figure in the colonial Sydney era. Bungaree’s story would fit well into the vision and exhibition strategy of museums such as the Australian National Maritime Museum, Australian Museum or the National Museum of Australia.

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Merve Bishop Bungaree: The showman 2012, digital photography, Giclee on archival pigment, 100 x 200 cm. From an exhibition curated by Djon Mundine at Mosman Art Gallery, Sydney          1 September – 25 November 2012

The man

King Bungaree (c1775-1830) was well respected by the Indigenous Australian community and developed a reputation as a negotiator between Aboriginal and European cultures during his lifetime. He accompanied Matthew Flinders on several journeys in 1798, 1799, 1801 and 1802-03 where he acted as interpreter and intermediary, a role which he undertook several times for European explorers in Australia.  Bungaree was the first Indigenous person to circumnavigate Australia and contribute to the mapping of the Australian coastline and yet more is known about “Trim”, Matthew Flinders’ “sea-faring” cat than the man Flinders described as having “a good disposition and open and manly conduct that attracted my esteem”[1]. I have often thought that the life of King Bungaree would make a wonderful museum exhibition – to rediscover the voyages undertaken by Bungaree with Matthew Flinders, and in particular the circumnavigation of Australia but with more emphasis on Bungaree – his character, his family and his exchanges with other indigenous people during those journeys.

A great deal is known about Australia’s maritime heritage but this would be an opportunity to engage with a different audience, reinterpret the existing historical record and to be more “inclusive”  of an indigenous audience with a more meaningful dialogue about the place of King Bungaree in Australian history[2]. This indigenous man was well respected by the Governors and officials in colonial Sydney. He was not only known in NSW but his fame spread to nineteenth century Europe both in artworks inspired by colonial Australia and in the journals of men that he sailed with. Considering that “Reconciliation” is an important theme for Australian museum projects recently, then public learning and collaboration with indigenous communities offers a museum the opportunity to become a driver for social change and inclusion[3]. It is a chance to research and communicate factual information to visitors about some of the relationships formed between the newly arrived colonial settlers and the indigenous population at that time.

The Exhibition

In the past, most exhibitions on the exploration of Australia tend to be Eurocentric, and yet here is a perfect opportunity to develop a more “inclusive” exhibition for the public with an opportunity to reinterpret Australian history so that more is known about the man who contributed much to the exploration and development of our nation. The following themes could be examined:

  • Bungaree the man – with paintings, prints and writings about Bungaree. Bungaree was a tribal chief who had the ability to straddle both the indigenous and colonial worlds. Bungaree spoke English well and his sense of humour was well noted[4]. There are several portraits and writings about Bungaree available to assist in developing a picture of his character, his family and his contribution to the circumnavigation and mapping of Australia with Matthew Flinders and Phillip King. He was the subject of at least 17 portraits during his life time and several more after his death – many by well known artists (The National Library of Australia[5] collection has portraits by Augustus Earle, Charles Pye, Charles Rodius, and W.H. Fernyhough).

The Journals of Flinders and King – There are original documents written about Bungaree and his family members. Matthew Flinders’[6] and Phillip King’s[7] comments on Bungaree in their daily journals. (National Library of Australia and State Library of NSW collections). A clever mimic, Bungaree could imitate the walk, gestures and expressions of past Governors of New South Wales. Like Shakespeare’s clown in Twelfth Night, he was ‘wise enough to play the fool’ and used his humorous talents to obtain clothes, tea, tobacco, bread, sugar and rum for himself and his people. As author and historian Geoffrey Dutton commented: ‘He mocked the white men by mocking himself[8]’. When in town, Bungaree was known to wear cast off uniforms and a tricorn hat given to him by the NSW Governors of the period and officers in the regiment. This period clothing should be researched and replica uniforms and hats produced as accurately as possible from illustrations and historical knowledge of the dress at that time. The breastplates of King Bungaree and Queen Gooseberry awarded by Governor Macquarie in 1815 are held in the Mitchell Library Collection, State Library NSW.

  • Bungaree’s Family Tree (This would be require significant research because he supported 5 wives and many descendants).The existing family tree for Bungaree and his wives is quite complex. His first wife was Matora, followed by three other women, Gooseberry (Cora), Charlotte Ashby and Biddy Salamander. There are many descendants of Bungaree and his wives identified in the literature which also details the places that they lived. Research may extract further evidence about the number of wives he had and about his known descendants which could be presented using an interactive display. This would assist existing and new descendants to find out more information about the family tree. Such a display could include some web links for searching Bungaree’s family history.
  • Indigenous Languages – A study of Indigenous dialects/lifestyles in the early 1800s. Bungaree was a Kuringgai man from the Broken Bay area along the Hawkesbury River and would have been quite unfamiliar with the languages and types of housing in other parts of Australia – contrary to the incorrect European view that all Indigenous Australians were the same and had no cultural heritage to speak of. In the early 1800s there were an estimated 300 distinct indigenous languages in Australia[9]. Currently there are 145 languages still spoken but of these 110 are critically endangered which is the largest and most rapid loss of languages in the world. In this display, show the spread of aboriginal dialects, comparing 1800s to today. Use audio examples of a couple of words to compare the different dialects. Bungaree was taken as a translator on these sea voyages which showed that early settlers had no idea that the culture and language of indigenous settlements was extremely variable in different parts of Australia. Discuss “terra nullius” presumption and note all the places that they anchored on the voyage.
  • Map making – Present a series of maps of Australia from Bungaree’s time including discussion about mapping instruments and techniques used to map the coastline – something which we take for granted in modern times. Demonstrate the navigational feat of the Matthew Flinders’ expeditions using audio visual support to show a map of Australia during Cook’s time and how that map changed after each of Flinders’ journeys with Bungaree and including the final circumnavigation aboard the HMS Investigator. Discuss the fact that it was Flinders who named Australia.
  • Indigenous Australia in Bungaree’s time – How did Indigenous people travel  Australia via the ocean and waterways? How did they use the stars to navigate? How did they use Songlines to travel and to pass information down through the generations? Compare the knowledge of  Indigenous Australians with the instruments used in early 1800s for navigation and mapping. Demonstrate how Australia would be mapped today -(showing modern photographic and satellite techniques. (Maps and instruments to be sourced from the ANMM collection and the National and State libraries).
  • HMS Investigator – Look at the history of HMS Investigator and the other vessels which Bungaree sailed on to Norfolk Island, Bribie Island and Hervey Bay before the circumnavigation of Australia with Flinders. The Investigator carried a crew of 88. He also made other expeditions with Philip Parker King.  Use diagrams and refer to the HMS Investigator using a scaled model such as the model – 1:48 inches with decking, rigging and fine detail (Object D 7835 sourced from State Library of SA). Also discuss the fact that there were nine different HMS Investigators in British naval history showing the lifespan of each ship on a historical timeline.
  • Trim and Bungaree. Finally the story of “Trim” and Bungaree and including the place of ship’s cats on these exploration vessels using a text panel discussing the role of ship’s cats in colonial times. There should be a reference to Bungaree and Trim. Bungaree first met when Trim was the rat catcher aboard HMS Norfolk in the 1790s. Trim and Bungaree are often mentioned in Flinders’ daily journal entries and both were present during the circumnavigation of Australia in the HMS Investigator in 1801-1803. Sadly Trim was killed in Mauritius in 1804. Sculptor John Cornwall created a statue of Trim which is located on the ledge of the Mitchell Library wing at the State Library of NSW.

The ideal Visitor Experience

Visitors will come to the exhibition with their own knowledge, thoughts and motivation – hopefully curious and asking “Who was King Bungaree?” The exhibition could be factual about the “first contact” between Indigenous Australians and colonial settlers through the eyes of Bungaree, a well-known Sydney character and identity. By wandering through the exhibition and interacting with its components, more could be understood about Bungaree’s place in history.

The audience will learn how little the British colonials knew about the Australian Aborigines, their culture and diversity of language and begin to understand how the divide between them came about. A point of interest is that the High Court’s Mabo judgment in 1992 overturned the terra nullius fiction. In the same judgment, however, the High Court accepted the British assertion of sovereignty in 1788, and held that from that time there was only one sovereign power and one system of law in Australia.

The exhibition content should fit within the context of the National curriculum particularly into the areas of Australian History, Geography, Civics and citizenship, Indigenous content and cross cultural perspectives as well as for Visual Arts and design.

Public programs could include storytelling, canoe building, dance and art workshops to explore aspects of country and culture (Bungaree used dance to communicate with other tribes when he did not know their language). Preparation should be carried out in consultation with members of Bungaree’s Kuringai (Guringai) clan from Broken Bay, Sydney.

Footnotes

[1] Matthew Flinders, A Voyage to Terra Australis, W Nicol, London, 1814, p cxciv

[2] Simpson, M.G. 1996, Making representations: museums in the post-colonial era/Moira G. Simpson Routledge London; New York

[3] Kelly, L. and Gordon, P.2002. Chapter 11. Developing a community of practice: museums and reconciliation in Australia. Richard Sandell (Ed).pp 153 -174 in Museums Society and Inequality.

[4] McCarthy, F.D.1966. Bungaree (?-1830) in Australian Dictionary of Biography, National Centre of Biography, Australian National University at http:adb.anu.edu.au/biography/Bungaree-1848/text2141, published hardcopy 1966, accessed online 26 March 2014.

[5] National Library of Australia collections database at http:// www.nla.gov.au/collections accessed online 26 March 2014

[6] Flinders, M. A voyage to Terra Australis (Volumes 1 and 2) London 1814

[7] King, P. Narrative of a survey of the Intertropical and Western Coasts of Australia (Volumes 1 and 2) London 1827.

[8] William Shakespeare, Twelfth Night, Act 111, Scene 1; Geoffrey Dutton, White on Black: The Australian Aborigine portrayed in art, Macmillan, South Melbourne, 1974, pp 28–31

[9] Schmidt, A. (1990). The loss of Australia’s aboriginal language heritage. Canberra: Aboriginal Studies Press.

 

 

References

Smith, K. (1992).King Bungaree: A Sydney Aborigine meets the Great South Pacific Explorers, 1799-1830.Kenthurst, NSW: Kangaroo Press.

Simon, N. (2010) The Participatory Museum. California: Santa Cruz. Museum 2.0 pp 139-152

Weil, S.E. (2002) “From being about Something to being for Somebody: The Ongoing Transformation of the American Museum” in Making Museums Matter. Washington Smithsonian Institution. pp 28-53.

https://australianmuseum.net.au/bungaree

 

 

Audience Research 101

Why should cultural institutions do audience research?

Competition in the “museum world” is tough. It doesn’t matter how exclusive your collection is, or how famous your brand, there is competition from other cultural institutions, big and small, as well as any number of other distractions (sport, relaxation, leisure pursuits) competing for a share of potential visitors and even the most committed members’  valuable time. Face to face audience research into visitor experiences within the museum provides useful information that can be fed back into program development, museum policy and strategic planning for the future.

The front foyer of the newly rebranded MU-SEA-UM (Australian National Maritime Museum) at Darling Harbour

It is not enough to just happily count numbers of visitors through the door. Numbers on their own can be quite misleading without the qualitative data supporting visitor behaviour (including  visitor observation and tracking – see  separate post) during the  visit and feedback from visitors about their personal experiences inside your cultural institution and why they may or may not come back in the future.

Impressionists from Monet to Cezanne at Palazzo degli Esami in Rome

Visitor Feedback Surveys

Certainly, visitor feedback is key to keeping audiences engaged with your museum and your brand. If you welcome feedback, audiences feel appreciated and valued, whether it’s about the collection, upcoming or current exhibitions, kids activities, programs, eating spaces  or the state of the bathrooms!

Once you have direct communication with visitors, you can benefit enormously from their feedback (both positive and negative), but firstly, the organisation needs to be specific as possible about  what it wants to know in order for the feedback to be beneficial.

Preparing  your audience research objective

Modern Masters from The Hermitage at the Art Gallery of NSW

Feedback survey questions usually require a brainstorming session in order to define the aims of the survey. Once the aims have been determined, it becomes easier to write the survey questions. It’s impossible to retrieve and analyse data that has not been collected and there is no point in collecting data that staff have no use for.  Think carefully –

  • How will the information be used?
  • What do staff want to find out about their visitors?

Visitor feedback  survey objectives need to be clearly defined. Keep them simple and specific. Try to minimise bias in the questions.  Visitor surveys are research. Research on museum visitors can determine specifics such as:

  • Where are your visitors from? Are they alone or with friends/ family?
  • Are they likely to return to your institution – this may be affected by accessibility. Are visitors local or from overseas/interstate? Are they already members, repeat visitors or first timers?
  • What are their interests? These may be specific to your museum collection, a particular exhibition or just a family outing?
  • What do people like or dislike about your museum collection, exhibitions, program and activities? Embrace both sides as an opportunity to think critically about what you offer and the way you offer it.

Also be conscious that research on people who do not visit the museum can be useful  to determine why people don’t come, particularly the local community on your doorstep.

Using results

Constant self-reflection and improvement will  encourage more visitors through the door. Use the findings from visitor feedback surveys to help with the planning and implementation of improvements to the “people interface” –  Front of House, museum spaces and services (including facilities, cafe, museum shop etc.). Listening to and responding to the feedback findings will ensure the success of future marketing, promotional and public relations campaigns.

The solid evidence produced by analysing survey results will add credibility to your case when pitching to potential sponsors or funding sources to support future projects.

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Clip boards at the ready. Many museums choose iPads for surveying. The importance thing is to use tools which allow engagement with the visitor. You may learn something extra during the exchange.

Tips  for Survey staff on real time Surveying of Visitors

  • Take time to absorb the museum atmosphere on the day. Move around the museum spaces and work out the best spots  to catch people.
  • Choose people carefully. There is no point in asking a parent with a screaming child or people preoccupied with something inside the museum where they are unlikely to want to be disturbed.
  • Introduce yourself to visitors being surveyed and tell them what you are doing emphasising that the museum needs their feedback to try to improve or find out their opinion on “(whatever)” depending upon the survey aim – ticket pricing, accessibility, current exhibition content and future exhibition topics ……..
  • Encourage each visitor to fill out the form themselves if possible but try to ensure that all pages are filled out
  • Add “in-house” predetermined requirements such as completion time, date etc. to each survey
  • Try to sample broadly
  • Don’t worry about knockbacks, if you are friendly then visitors might participate next time or at another cultural institution when they have more time.
  • Write down anecdotal comments which you think may add value to the survey being carried out even if  the feedback isn’t relevant to the questions
  • Set yourself a target based on past experience – some days are better than others depending on the flow and mood of the museum visitors on the day in question and on the length of the survey.
  • Offer an incentive for their time. e.g. a coffee voucher, discount for next visit or even a voucher for the museum shop.
  • Thank them for their participation

Further reading for those people thinking about visitors to cultural institutions – what visitors think and why they may or may not visit our cultural institutions.

  • Potential visitors to cultural institutions are spending more time on the couch instead

https://www.colleendilen.com/2018/09/19/potential-visitors-cultural-entities-spending-time-couch-instead-data-update/

  • Couch potatoes, Television Consumption and Museum Visitation

https://musdigi.wordpress.com/

  • Are we asking the right questions?

https://musdigi.wordpress.com/2018/09/07/are-we-asking-the-right-questions-compassconference-day-one-reflections/

  • 10 reasons to visit a museum

https://www.colleendilen.com/2009/07/31/10-reasons-to-visit-a-museum/

  • 21 Reasons why I hate Museums

https://www.telegraph.co.uk/travel/lists/21-reasons-why-I-hate-museums/

  • Why don’t people visit museums more often?

https://rereeti.wordpress.com/2015/02/03/why-dont-people-visit-museums-more-often/

  • How to encourage people to visit museums more often

https://medium.com/@miaeveliina/how-can-we-encourage-those-who-rarely-visit-museums-to-do-so-more-often-441c27cf4770

  • The drop in museum visitors reveals a nation without aspiration or hope

https://www.theguardian.com/artanddesign/jonathanjonesblog/2017/feb/02/drop-uk-museum-attendance

  • Audience Research 101 – #museumeval

https://musdigi.wordpress.com/2016/09/16/audience-research-101-museumeval/

  • Visitor research at Te Papa

https://www.tepapa.govt.nz/sites/default/files/4-visitors-survey_0.pdf

 

Group tour of Hadrian’s Villa at Tivoli outside Rome. UNESCO World Heritage site.

Museum Digitisation – A Case Study

I support the digitisation of museum and gallery collections. There are so many places that I’d like to go to but realistically I won’t have the time or money to travel to all the destinations that I have on my bucket list. Enter the digital museum. Museums with a strong digital presence allow the virtual visitor at least some entrée into their collections. When collections are digitised it also assists researchers access to a wealth of new information to study without them ever having to leave the comfort of their own home.

One of the best stories that I’ve read recently was in Cosmos Magazine[1] which reported on The British Library Qatar Foundation Partnership launching the Qatar Digital Library – a new bilingual, online portal which provides access to previously undigitised British Library archive materials relating to Gulf history and Arabic science. Their vision was to prepare the people of Qatar and the region to meet the challenges of a changing world by leading innovation in research and education[2]. (See Fig 1.)

Fig 1. Home page of Qatar Digital Library

The British Library (in London, England) has amassed one of the world’s greatest research collections and with the Qatar Foundation has undertaken a huge project to digitise more than half a million pages from their collection consisting of images, manuscripts, maps, sketches, personal archives and East India Company Office Records. The project is an ideal example of the role of the contemporary curator who as part of a project management team of curators, cataloguers, conservators and digitisation experts works to create a valuable online digital resource[3] from a significant collection of objects located in the British Library. The Qatar Digital Library[4] aims to bridge the gap between past and the future by providing access to information about the history and heritage of the Gulf and Arabic science. Before digitisation, researchers would have manually searched a printed catalogue or physically visited the library to access a particular item which would then be retrieved from the archives.

One of the pages now accessible online

One of the maps from the archive now available to study online.

The web-based, interactive, multilingual information is more searchable and accessible for new audiences in Qatar, the UK and other online researchers and hopes to inspire new forms of interpretation from the original historic documents. The project has created high quality contextual and interpretative material to facilitate the use and understanding of the digitised content. Digital technology has provided a  platform for the discovery of history from the gulf region by allowing access to the original primary source scientific documents in Arabic which can be reinterpreted in the future without physically visiting the British Library.

As part of the process, the curator has taken primary sources, such as a photograph album, showing the everyday life in Afghanistan (social, architectural, trade) during a one month period, and digitised the pages allowing the voice of the object to come alive for the researcher. Supporting text has been added to contextualise the objects for the online audience in the same way that they would be supported by curatorial staff in the British Library.[5]

In order to encourage new audiences, the project team has actively tested the portal with possible users such as academics, archivists and young people, to find out what they need from the content and how they would use the collection for their own purposes. The feedback has been used to create a better system. The online catalogue is intuitive and researchers will be able to access the collection more easily than the original objects in the British Library. Evaluation of the new website will be carried out to determine the project’s success by measuring website users, site feedback, media coverage and other Key Performance Indicators.

References:

[1] New Digital Home for 1,000 years of Arabic scientific manuscripts viewed online at http://blog.cosmosmagazine.com/blog/2014/10/28/new-digital-home-for-1000-years-of-arabic-scientific-manuscripts?rq=Qatar%20digital%20library viewed online 20/2/2016

[2] Qatar Foundation vision and mission statement viewed online at http://www.bl.uk/qatar/ on 20/2/2016.

[3] The British Library Qatar Foundation Partnership viewed online at http://www.bl.uk/press-releases/2015/january/british-library-and-qatar-foundation-extend-partnership-to-digitise-images-of-gulf-history  on 20/2/2016

[4] Qatar Digital Library viewed online at http://www.qdl.qa/en on 20/2/2016

[5] Some of the information cannot be accurately interpreted without advice on the circumstances in which the records were created which is normally provided by archivists in the reading room at the British Library. Links to related material may also be provided by the curatorial staff in the British Library.

 

Museums in the 21st Century

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Destination Sydney at Mosman Art Gallery

So many well regarded museologists have spoken about the role of museums in this century. Nina Simon is a strong believer in museums working with their communities, Ed Rodley writes about the museum as contact zone and debates the museum models for “traditionalists” versus “progressives”. Seb Chan believes that museums are playing catchup with their digitisation programs and that it is important for museum staff to reinforce the value of the physical visit in all the thinking and planning for their visitors.

I recently participated in a MOOC (a free Massive Open Online Course) by the University of Leicester and Liverpool Museums – Behind the Scenes in 21st Century Museums. The course built on some of the thoughts and issues discussed in articles by Simon, Rodley and Chan – such as growing museum audiences, creating emotional connections between visitors and collections/exhibitions, as well as the role of museums in starting conversations about social justice, human rights, health and well being etc.

When I consider all of the information above, the word that summarises museums in the 21st century for me, is “connectedness”, and the relationship of each museum to its audience. You can examine any of the issues raised above and in every case, it’s about having flexible ideas and staying connected to your audiences, no matter what museum model you are channelling. An article by Holland Cotter from the New York Times in 2015 discussed the fact that there is no single museum  model and that museums will be defined by “the role that they play as a shaper of values” and “the audience that they attract” rather than just their architecture and contents.

What are Museums in the 21st century?

Museums are about – vision, collections and exhibitions, context, meaning and shaping community values. Museums are connecting to the public in many ways, through – Community
Digital interface
Architecture
Collections and exhibitions
Physical location
Physical visits
Educational programmes
Acting as the contact zone for conversation between divergent groups
Addressing social justice, health and wellbeing issues
Growing audiences
Strategic marketing and publicity

 

To achieve all of the above, the financial and time commitment by museum management behind the scenes is huge. The many hours required to maintain collections and exhibits, develop educational programmes, design and curate exhibitions, streamline security, IT and the Front of House interface, maintain social media presence and continue with the digitisation of collections, train paid and volunteer staff and build membership and audience numbers can often be underestimated because this work isn’t “seen” by the public or “understood” by government funding bodies.

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Destination Sydney at S H Ervin Gallery, Observatory Hill

It’s good to see some of the smaller Sydney museums pulling together to create an exhibition such as the recent  Destination Sydney at Mosman, Manly and the S H Ervin Galleries. They used one curator to create an exhibition which could stand alone in each space, but combined showed 9 iconic Sydney artists drawn from major private and public collections. According to a report by Museums and Galleries of NSW the exhibition drew a much larger audience for all three galleries and greatly increased retail sales. Another report on the UK Museums and Heritage website talks about the collaborative work being done by museums in Bath to gain a greater market share of visitors to the region which has a number of heritage attractions competing for local and tourist numbers. Jointly the museums have worked to develop audiences, engage community and be more strategic in their marketing and publicity in order to create a more sustainable and resilient museum sector.

It’s hard to predict the future for museums, but constant introspection and learning from the experience of others goes a long way to ensuring that visitors will keep coming through the doors.