Covid-19 – what have you done to us? Defederating Australia

I used to be an Australian, but now I’m not so sure. Who knew that a virus called Covid-19 would be enough to tip state and territory leaders over the edge, taking Australia back 120 years to a colonial mindset? I’m thinking back to a time when I did some work in Canberra before our lives were changed so dramatically by a pandemic.

In early 2019, The National Archives of Australia (NAA) had an exhibition about the Australian Constitution and the Federation of Australia at the Museum of Australian Democracy in Canberra while renovations were being carried out on their own building located nearby.

Museum of Australian Democracy, Canberra ACT

It was interesting to survey visitors to the exhibition and ask them some questions about our Constitution. (Anecdotally I’d say that other than law students or political scientists that most people passing through the exhibition had not spent time dissecting the document in question.) The NAA wanted to understand – whether visitors to the exhibition had actually read the Australian Constitution; what they knew about the creation of the Constitution; what they knew about the Federation of the colonies/territories and whether or not they thought that the Constitution needed to be changed in some way. If they did think that the Australian Constitution should be changed moving forward – they were asked how it should be changed and why? Imagine carrying out this survey in the different states (particularly WA and QLD) and territories right now in 2021 to see how people’s views have changed over the past 18 months. 

Surprisingly, it took 10 long years to draft the Constitution before it was given Royal assent by Queen Victoria (Queen of the United Kingdom) in 1900. The passing of the Constitution enabled Australia’s 6 British colonies to become one nation – the Commonwealth of Australia, on 1st January, 1901 – twenty one days before the death of the Queen.

Western Australia was the last colony to decide whether or not it would accept Federation. Strangely, in the early 1890s, New Zealand had considered becoming part of Federated Australia ahead of Western Australia’s decision but the fact that the Maori had the Treaty of Waitangi in place (and our Indigenous Australians were not similarly recognised) and the difficulty of protecting two island nations from a military perspective proved to be too much of an issue in the end.

Royal Assent

The other colonies had each held special votes or referendums in 1898 and 1899 – and in all of them the majority of voters said ‘yes’ to the Constitution Bill, accepting the new Australian Constitution. Western Australia had only just become a self-governing colony in 1890 and did not have its referendum until the end of July 1900. By then, Australia’s Constitution had Britain’s parliamentary and royal approval and arrangements for the new federal system were already in place.

Under the new Constitution, the former colonies (now called states) would retain their own systems of government, but a separate, federal government would be responsible for matters concerning the nation as a whole. For the most part, this system works, but also there could be benefits to having a consistent national approach to areas such as health and education and the management of utilities such as gas and electricity.

Historically, secession has been discussed in Western Australia on more than one occasion. It has been a serious political issue for the State, including a successful but unimplemented 1933 State referendum. The Constitution of Australia Act, however, describes the union as “one indissoluble Federal Commonwealth” and makes no provision for states to secede from the union.

Federation in 1901 was no cause for celebration for Aboriginal and Torres Strait Islander peoples, who after 60,000 years were dispossessed of their land and forcibly removed from country onto missions and reserves. The only recognition of First Australians in the new Constitution was discriminatory. Federal laws could not be made for them, they were not counted in the census and most could not vote (although Indigenous Australians in South Australia had the vote pre-Federation in the 1890s). Sadly, the authors of the Constitution believed that Indigenous Australians would die out and so didn’t require recognition or special laws.

The process to change the Constitution is very different from the way other laws are changed. The Federal Parliament may pass a law proposing changes to the Constitution, but a change will only be made if it is approved by the people through a referendum. From the National Australian Archives resources:

The power of the Australian people to make change to the constitution is given to them by Section 128, ‘Mode of altering the Constitution’: ‘… a proposed law is submitted to the electors [and] the vote shall be taken in such a manner as the Parliament prescribes’.

For a referendum to be successful and the alteration to the constitution to be passed, a double majority vote must be achieved, which is:

  • a majority of voters in a majority of states (at least four of the six states)
  • a national majority of voters (an overall YES vote of more than 50 percent).

If the double majority is achieved and the proposed alteration to the constitution is approved, ‘it shall be presented to the Governor-General for the Queen’s assent’ (Section 128).

The 1967 referendum – in which over 90% of voters agreed that First Australians deserved equal constitutional rights – remains the most successful referendum in Australian history. But this achievement, framed by campaigners at the time as ‘equal rights for Aborigines’, did not occur in isolation or without a long history of agitation, action and appeal.

The decades following 1949 brought about several changes to the Constitution Act. According to Helen Irving, (Department of the Senate Occasional Lecture Series. 2001) “In 1967, changes gave the Commonwealth the power to make special laws for the Aboriginal people. Australia’s formal constitutional and legal ties with Britain were severed. The White Australia policy was ended, and multiculturalism was introduced. Australia increasingly looked to, and invoked, its international obligations in passing and upholding Commonwealth laws. The notion of citizenship began to stretch beyond Australia’s nationalist concerns, to a wider, international set of values.”

The Nationality and Citizenship Act, 1948

I’ve often wondered if some of the attitudes that Australians held arose because before 1949 Australians held the status of being British subjects. This remained true until the enactment of the Nationality and Citizenship Act 1948 which came into effect on the 26th January, 1949. Did this sway people to think as if they were British first rather than Australian? I know that many older Australians referred to England as “home” even when they were born in Australia. The legacy of British Imperialism had seeped into the minds of many Australians and “white-washed” their views on historical events and attitudes to Indigenous Australians and newly arrived migrants from non-British counties. It is not surprising that non-English speaking European migrants new to Australia also kept their country of origin allegiances for the first and second generations before they became “Australian”. Migrant families like my own suffered Australia Wartime internment during WWI and WWII based on family name and occupation even though they had arrived as indentured migrants from Germany in the 1850s. These people were not always overseas residents but were naturalised citizens and even born in Australia.

Realistically, most of us are migrants to this country. We have all brought with us bits of the cultural heritage that we came from to add to a growing population – making rich and diverse communities Australia wide. I hope that moving forward we are strengthened by the community values which can’t be broken by a pandemic. Australia made it through the Spanish Flu and can do the same now, remembering how we have joined together to form a single nation – Australia.

Strangely enough there are quite a few parallels with the pandemic today and the Spanish Flu more than 100 years ago. You get a sense of déjà vu reading about the border closures, quarantining, development of a flu vaccine by CSL,  blame gaming between the states and last but not least that the Spanish Flu reached WA much later than the other states. 

“In Australia, while the estimated death toll of 15,000 people from Spanish Flu was still high, it was less than a quarter of the country’s 62,000 death toll from the First World War. Australia’s death rate of 2.7 per 1000 of population was one of the lowest recorded of any country during the pandemic. Nevertheless, up to 40 per cent of the population were infected, and some Aboriginal communities recorded a mortality rate of 50 per cent.”

I hope that at the end of this Covid -19 pandemic I will still be an Australian and not a person defined by my State, Local Government Area or my vaccination status. I will look forward to seeing what the National Museum of Australia records on its online Bridging the Distance Facebook page after the success of Momentous – an audience driven participatory evolving record of recent events in Australian history compiled after the devastating 2019/2020 bushfire season.

Extra reading

https://theconversation.com/changing-the-australian-constitution-was-always-meant-to-be-difficult-heres-why-119162

https://www.aph.gov.au/about_parliament/parliamentary_departments/parliamentary_library/pubs/rp/rp0203/03rp11

https://www.aph.gov.au/About_Parliament/House_of_Representatives/Powers_practice_and_procedure/Practice7/HTML/Chapter1/Constitution_alteration

https://www.naa.gov.au/learn/learning-resources/learning-resource-themes/government-and-democracy/constitution-and-referendums/referendums-and-changing-australias-constitution

https://www.nma.gov.au/defining-moments/resources/influenza-pandemic

https://www.aph.gov.au/binaries/senate/pubs/pops/pop37/irving.pdf

https://www.aph.gov.au/About_Parliament/House_of_Representatives/Powers_practice_and_procedure/00_-Infosheets/Infosheet_13-_The_Constitution

https://www.moadoph.gov.au/democracy/australian-democracy/#

The Holtermann Museum Gulgong – it takes a community to build a museum.

I have been taking pictures since I received my first Kodak instamatic camera at age 13. I’m not really interested in post editing images – I aim to photograph what I see with the naked eye – the subject, the light and the emotion that goes with capturing an image at a single point in time. Perhaps that is why I connected so strongly to the photographs and digital images at the Gulgong Holtermann Museum – a permanent exhibition showing part of the Holtermann Collection relating to Gulgong, NSW and which documents 19th century Australian life in the goldfields.

Gulgong Holtermann Museum (photo: Lyndall Linaker)

Behind the heritage walls, the museum’s contemporary exhibition space is engaging and entertaining for all ages. The text panels and interpretation are well done and further enhanced by wonderfully knowledgeable guides. The touchscreens and mounted photographs enable visitors to become completely immersed in the restored and digitised black and white prints from the collection. 

Thematically as the visitor moves through the building, they can see the town and its people in 1872, learn the story of the men responsible for the images, and can find out more about the wet plate photographic techniques that they employed, the photographic equipment that was used, and the ‘discovery of the collection’ in 1951. There is also a comprehensive display of cameras from the earliest box and bellow-types up to the present and a film showing the restoration of the heritage buildings.

Gulgong Holtermann Museum heritage shopfronts (photo: Lyndall Linaker)

I came across the museum by accident while researching a member of the family who was an “ironmonger, oil and colourman” and had a shop in Herbert Street, Gulgong. I believe that it is one of the best small museums that I’ve visited world wide. There’s a great story behind its creation, because without a driven and committed Gulgong Community that fundraised over a million dollars to save two of its heritage buildings and a sleuthing Photographic magazine editor who asked the right questions to the State Library of NSW, the Gulgong Holtermann Museum may never have been born. 

The images are amazing, but the fact that the glass plates used to make the images have survived at all, is a story in itself. Keast Burke was Editor of the Australian Photo Review when he enquired to the Mitchell Library in NSW about the existence of some glass plates associated with Bernard Holtermann. These particular plates showed panoramic views of Sydney in the 19th century. As a result, in 1951, 3500 or more glass plates (including the Gulgong plates) were unearthed from a garden shed in Chatswood, NSW. The glass plate negatives were donated to the Mitchell Library in 1952 by Holtermann’s grandson and became known as the Holtermann Collection

Merlin and Bayliss photographed literally everything in the rapidly growing towns of Gulgong and its surrounding villages – including diggings, businesses, the buildings, street scenes, panoramic views and the local people.The images were distinctive because of the groups that they photographed casually standing in front of the buildings – owners, workers and passers by – providing a microscopic view of life in a classic Australian gold rush town. 

Quite apart from the technical expertise required by Merlin and Bayliss for such a massive undertaking, it is their haunting images which capture the essence of each subject so beautifully and engage with the visitors to the museum. They bring Gulgong to life and create a real sense of the way that people survived in the goldfields at that time. Even in the harsh winter environment of 1872, the subjects are captured in their finest clothing, photographed with their prized possessions or in front of their shops or outside basic dwellings which were constructed from locally found materials. The photographer needed the subjects to be still for 8 seconds and so you can observe that many of the children have their heads held by a grownup or ghostly animals and people appear in the frame because unfortunately there was movement during that 8 seconds.  The Holtermann collection is deemed so important that it was included on the UNESCO Australian Memory of the World register in May 2013.

Thanks to the support of the State Library of NSW and a range of sponsors, the Gulgong Holtermann Museum is the only detailed and permanent exhibition of the unique Holtermann collection. It is a contemporary museum housed in two beautifully restored 1870’s gold rush buildings situated in Mayne Street, Gulgong. These two buildings along with many others were photographed in 1872 by Merlin and Bayliss and later acquired by Holtermann to form part of the UNESCO listed Holtermann Collection of photographs. So much of the town is still recognisable today from the digital collection and it’s an added bonus to stare into the faces of the people who lived in Gulgong in the 1870s and experience both evocative and humbling.

Holtermann with his nugget – photo: Merlin and Bayliss c.1872

Bernhard Otto Holtermann was a man of many talents, but for me, his most important role was that of wealthy gold miner and philanthropist who commissioned travelling photographer Henry Beaufoy Merlin, ((founder of the American and Australasian Photographic Company (A & A Photographic Company)) to photograph a massive piece of reef gold found in his mine before it was sent to be crushed. This meeting led to an amazing photographic partnership, Holtermann offering land for Merlin’s studio in Hill End and then sponsoring the work of Merlin and his young assistant, Charles Bayliss to photograph Hill End and Gulgong. Holtermann, a German migrant, supported Merlin’s quest to document the settled areas of New South Wales and Victoria and wanted to present these photographs of Australia overseas as part of an International Travelling Exposition to advertise the colonies and encourage migration.

The people of Gulgong 1872 – Museum Courtyard (photo: Lyndall Linaker)

After Merlin’s death in 1873, the project was continued by his assistant, Charles Bayliss and the collection, amounting to around five hundred glass plate negatives, was purchased by Holtermann to add to his own collection of previously commissioned works by Merlin and Bayliss. Only a small percentage of the A&A Photographic Company’s output has survived, but 3,500* small format wet plate negatives (including extensive coverage of the towns of Hill End and Gulgong) and the world’s largest wet plate negatives, measuring a massive 0.97 x 1.60 metres, are held by the State Library of New South Wales.

You can see more of Merlin and Bayliss’s work just over an hour away at the Hill End historic site which is managed by National Parks NSW. The Heritage Centre is located in the restored 1950’s Rural Fire Service Shed and also displays images from the Holtermann collection showcasing the Hillend goldfields. It adds value to your site visit making it easy to reimagine the scenes outside from Merlin and Bayliss’s images in your head.

Post Office at Hill End (Photo: Lyndall Linaker)

*Merlin retired as manager of the NSW branch of A&A Photographic Company in February 1872 and sold the business to Andrew Carlisle. Unfortunately, Carlisle sold all the view negatives of the company in September 1872, so it seems all the views taken throughout Victoria and NSW by Merlin and Bayliss in 1870 and 1871 were destroyed at that time. Some reports of 17,000 images.

Extra notes

In 1875, Holtermann and Bayliss produced the Holtermann panorama – a series about Sydney taken from the tower of his home in North Sydney,  which was an impressive 10 metres in length and received the Bronze award at the Philadelphia Centennial Exhibition of 1876 and a Silver Medal at the Paris Exposition Universelle Internationale in 1878.

The advertising below states that Beaufoy Merlin also created 800 views of Parramatta but sadly this collection does not appear to be intact. There are some of his images in the Sydney Living Museums and Historic Houses Trust Collections, J.K.S. Houison collection held by the Society of Australian Genealogists. Anyone with glass plate negatives in their shed, please come forward now.

Excerpt from Sydney Morning Herald, 21 September 1870 – Advertising 

https://trove.nla.gov.au/newspaper/article/13219139

Further Reading

Creating with Communities/Make Museums Matter/The Museum of the Future https://themuseumofthefuture.com/2017/12/19/creating-with-communities-make-museums-matter/

Intangible Cultural Heritage and Museums/The Museum of the Future https://themuseumofthefuture.com/2019/05/15/intangible-cultural-heritage-and-museums/

Perspectives on Digital Engagement with Culture and Heritage by Jasper Visser in Inspired by Coffee https://inspiredbycoffee.com/ibc15par/wp-content/uploads/2013/02/Visser-Summer131.pdf

Museums of the Future – Selected Blogposts about Museums in times of technological and social change. Jasper Visser https://themuseumofthefuture.com/download/1594/

Active Participation: Museums Empowering the Community by Marilyn Scott on Museum-id https://museum-id.com/active-participation-museums-empowering-community-marilyn-scott/

https://www.sl.nsw.gov.au/stories/henry-beaufoy-merlin-australian-showman-and-photographer

https://geoffbarker.wordpress.com/2018/11/25/beaufoy-merlin-showman-and-photographer/

https://drive.google.com/file/d/1PbGMMCa5nGlHphpsVhX9EoiIb4IHbwp9/view

A modern vision – Charles Bayliss Photographer, 1850 -1897 https://www.nla.gov.au/pub/ebooks/pdf/A%20Modern%20Vision.pdf

Parramatta – The museum that never was ……. we are still talking about it 120 years later.

It’s often said that history repeats itself. The case for a museum in Parramatta is no exception, the conversation has been happening for more than 120 years and I’m sure that there is sufficient primary source material available to produce a PhD thesis on the subject.

Old Government House, Parramatta

Digitised newspaper articles from the past (via TROVE) reveal that as early as 1899, James Burns had suggested that Old Government House at Parramatta be made into a museum of Australian curiosities. He was willing to have his ships collect curiosities and rare items from the Pacific region, which his company traded with for business purposes.

Daily Telegraph Saturday 1 July

Daily Telegraph 1 July 1899 – A Parramatta Museum (Trove)

A ground swell movement for a museum rose in response to Parramatta Council’s invitation for residents to come forward with ideas for commemorating the foundation of the city. People thought it appropriate to have a permanent structure to celebrate the city and to be passed on for the enjoyment of future generations.

An awareness for the need to preserve monuments and collect historical items relating to Parramatta in around 1888, the centenary of Parramatta’s foundation. Towards the end of the 19th century citizens of Parramatta began expressing a need for a museum to be built to commemorate the achievements of Parramatta and to provide an attraction for visitors to the area. In a letter to the editor of the Cumberland Argus, James Purser felt the “town would be deserving of such an institution being the oldest in Australia.”

http://ref.arc.parracity.nsw.gov.au/blog/2013/12/03/the-parramatta-and-district-historical-society-100-years-old-looking-back-to-its-beginnings/

A section of an article from 8 April 1905 rings true to the discussions we are having about a museum in Parramatta in 2020. There has been ongoing community debate for several years about whether or not the Museum of Applied Arts and Sciences (Powerhouse Museum) should be moved holus bolus to Parramatta. The conclusion is still the same – that Parramatta deserves to have a world class museum to reflect on the past and celebrate the present. It is a city of great cultural diversity with significant cultural heritage which needs to be preserved or repurposed rather than knocked down and redeveloped without much thought.

Questions about the Powerhouse move included the loss of heritage buildings to make way for the museum and whether the whole project has been sufficiently well thought out and will meet the needs of people living in Parramatta and Western Sydney. After all the years of talking, it would seem that Parramatta needs both a Powerhouse Museum satellite and its own Museum of Parramatta.

Saturday 8 April 1905

In 1905 there was opposition from Alderman Bartlett (Parramatta City Council) to the museum being built on the southern side of the Town Hall and whether the money could be better spent on subsidising a hospital ward. 

https://trove.nla.gov.au/newspaper/article/85994942

At a meeting of Parramatta Council on Saturday 1 July 1911 to discuss the 50 year Jubilee celebrations, it was suggested that the foundation stone be laid for a Historical Museum the building of which should cost no more than £400 spread over a term of years. If only it had gone ahead at that time we may have an institution like the Australian Museum or the Art Gallery of NSW in Parramatta, but alas …… the talking continued.

On 3 July 1912,  Mr. J. H. Murray, one of the brothers of the Murray Brothers shopping emporium, raised the proposal to establish a local history association. Murray pointed out that “there were a number of ancient landmarks – Old Government House, the Observatory and others – which should be preserved in the interests of future generations.”

William Freame, a long term Parramatta Historian, wrote a letter to the Cumberland Argus in September 1913, noting that he was surprised that so little had been done to preserve Parramatta’s memorials and perpetuate its history.

From the City of Parramatta Research Services Blog 2013 quotes a letter by Freame to the Cumberland Argus in September 1913: 

“Look where I may, I see signs of vandalism, and the hand of the spoiler at work. And there were those, who would have turned its beautiful oak avenues into a highway for wood and brick carts, because of the stray coin or two they might have brought with them; And yet there has been so much that might have been done to preserve ‘Old Parramatta,’ and it has not been done. I remember the scores of old photographs and the several valuable engravings the late Mr. John Taylor possessed; where are they now?”

3 January 1925

https://trove.nla.gov.au/newspaper/article/16202968

By 1925, there were so many newspaper articles being written about The Australian Museum and the War Museum (The Australian War Memorial Museum) in Sydney. It isn’t surprising that there remained a push for a museum at Parramatta as the city continued to grow in size. I have not been able to determine who wrote the anonymous letter to the Editor of the Cumberland Argus shown below. Perhaps some research into primary source material or the handwritten Council Minutes of the time could pinpoint the author.

The Cumberland Argus and Fruitgrowers Advocate – 23 Jan 1925

https://trove.nla.gov.au/newspaper/article/103763750

The handwritten minutes of the City of Parramatta Council meetings from the 1930s mentions that one of the Misses Swann (from Elizabeth Farm, Parramatta) was involved in both the Parramatta Historical Society as well as  Parramatta Historical Museum Committee. The article below from the Cumberland Argus confirms that Miss Swann and both organisations came together in favour of building a museum in Parramatta. They also called for donations to the collection.

Thursday 14 November 1935

An article in the Sydney Morning Herald the following year again mentions that the committee is looking for material from the district and from several well known, old Parramattan families in particular.

Sydney Morning Herald Tuesday 31 March 1936

On Thursday 28 May 1936, The Cumberland Argus refers to the new Museum playing an important part in connecting people to the Sesquicentenary celebrations of Parramatta in 1938. “No doubt many overseas visitors will come to Parramatta during that year and that  material of historic value will be of appeal to these people”. It also mentions that in the United States of America, “there is not a state in the union without a historical museum and the oldest states have several museums” and that they are recognised as “an important element of cultural character”.

“Parramatta, the oldest town in the State Outside Sydney should be the first to set up a Historical Museum”. Daily Telegraph 29 June 1936

Then in August 1936, The Cumberland Argus reported on a dispute over the new museum and the “acrimonious exchanges” between  the Historical Museum Committee, Parramatta Council and The Parramatta Historical Society (PHS) which led to the PHS disassociating itself from the Parramatta Historical Museum Committee and developing a museum of its own.

Wed 2 November 1938

World War II intervened and there appears to be very little in the paper about a museum for Parramatta until 1948 when the subject was again discussed in the local newspaper. The following year Parramatta City Council accepted an offer from the estate of Sir Joseph Cook accepting his Windsor Court Dress and insignia of the Order of St Michael and St George. Many years later after the uniform went missing and was found in a council storeroom, Philip Ruddock called for a museum to be built in Parramatta. In 1949 Parramatta City Council tried to secure Old Government House as a permanent site for a museum but it was during the sixties that Old Government House was acquired and dedicated as a house museum after it was vacated by The King’s School. During the sixties there was a movement to protect some of Parramatta’s heritage buildings from developers. Too late for the buildings from The Vineyard and Subiaco Estate which were demolished to make way for a car park for Rheem Australia Pty Ltd.

Privy Council uniform made for Joseph Cook (Prime Minister 1913-1914) in 1914. The uniform consists of a jacket with tails, pair of trousers, cloak (now missing), ceremonial sash, ceremonial half sash (possibly for wearing with the cloak), sword and sword holster. The Privy Council uniform and ceremonial sword were worn on special occasions, such as the opening of Parliament. In 1918 Cook was presented with the insignia of the Order of St Michael and St George. The set consists of a collar and star, worn with the Privy Council uniform. Parramatta Heritage Centre. City of Parramatta Council collection.

Looking back, we can see how much the city of Parramatta has changed from a colonial settlement on Aboriginal land to a diverse and vibrant city in 2020. Our cultural heritage is constantly changing but it is important to reflect all the layers of history in a world class facility which brings people together and is a safe place to discuss all aspects of Australia’s past and to reflect how this has affected us and how we can move forward into the future. We have spoken about needing a museum and protecting our cultural heritage for too long. 120 years later – let’s act.

Extra reading

The articles below are the tip of the iceberg as far as truth and fiction about the Powerhouse move and the need for a significant museum in Parramatta. I think that the fact that the building of a museum has been argued about for more than 120 years shows that now is the time to get our act together to create a museum which showcases the history and cultural heritage of Parramatta, Western Sydney and NSW in all its glorious layers Indigenous, Colonial and Multicultural Australian.

The Parramatta and District Historical Society, 100 Years Old. Looking back to its beginnings.

The other side – why the Powerhouse should move west. https://visual.artshub.com.au/news-article/features/museums/gina-fairley/the-other-side-why-the-powerhouse-should-move-west-253455

Opinion: Parramatta Powerhouse Move better for Sydney  https://thechamber.com.au/Media/Opinion-Parramatta-Powerhouse-Move-Better-for-Syd

Trashing the Powerhouse Museum https://cityhubsydney.com.au/2020/01/trashing-the-powerhouse-museum/

How the Powerhouse was saved https://www.cultureheist.com.au/2020/07/08/how-the-powerhouse-was-saved/

Five Museum Ideas for Parramatta. Kylie Winkworth. https://powerhousemuseumalliance.com/museum-opportunities/five-museum-ideas-for-parramatta/

Concept – Museum of Parramatta https://museumwhisperings.blog/2019/10/19/concept-museum-of-parramatta/

Plea for History Museum at Parramatta https://trove.nla.gov.au/newspaper/article/105736073

 

What does Australia look like in cultural institutions overseas? Part 2

In Part two of this post, I’d like to think more about the “decolonisation” of cultural institutions and how this could impact on Australia and the way it is viewed by visitors overseas. Do cultural institutions present Australian history and cultural heritage to reflect our ever evolving nation post British colonisation and including those who have migrated to Australia up to the present day?

Present day Australians. Image: abc.net

I would say that our Colonial past has synergy with other parts of the world colonised by the British – such as the United States, India, Malaysia, Singapore and Hong Kong. British Colonial Governors were regularly transferred to different parts of the British Empire and used convict labour to put their stamp onto the newly formed colonies. This period of history provides the earliest evidence of Australia’s changing cultural heritage post British settlement. After losing its American colonies in 1783, the British formed six colonies in Australia. They began to create a European-style “built environment” including townships, infrastructure and industries, large scale farming and trading between colonies and with other nations. 

History is Messy. Image: The Guardian

Calla Wahlquist from The Guardian wrote an article “History is Messy” about the National Galleries Victoria’s (NGV) concurrent shows called Colony (1770-1861) and Colony (Frontiers), exploring Australia’s complex colonial past and the art that emerged during and in response to this period. Presented concurrently, the two exhibitions offered parallel experiences of the settlement of Australia. Drawing from public and private collections across the country, Colony: Australia 1770–1861, brought together the most important examples of art and design produced during this period and surveyed the key settlements and development of life and culture in the colonies. Importantly, the exhibition acknowledged the impact of European settlement on Indigenous communities. Such an exhibition would have relevance in the UK and other Pacific nations that similarly were impacted by British explorers and colonists.

National Galleries Victoria exhibition advertisement

When the six colonies in Australia federated in 1901 and the Commonwealth of Australia was formed as part of the British Empire, there was widespread public support for the adoption of a national immigration policy and administration post Federation. Immigration was at the time administered separately by the states. All of the major parties involved in the new Federal Parliament held policies deliberately aimed at the exclusion of non-European migrants. The Immigration Restriction Act 1901, included a ‘dictation test’ for those seeking to immigrate that could be given in any European language, and was the beginning of what became known as the ‘White Australia Policy’. This policy remained virtually unchanged until after the Second World War.

Until 1949, Britain and Australia shared a common nationality code. The Nationality and Citizenship Act 1948 created an Australian citizenship and the conditions by which it could be acquired. An Australian citizen was also considered to be a British subject.The Australian Citizenship Amendment Act 1984 was aimed at removing discriminatory aspects of the Act in relation to sex, marital status and nationality. The English language requirement was changed from ‘adequate’ to ‘basic’ and applicants over 50 were exempted from the English language requirement. Of particular importance, the definition of the status of British subject was repealed in order for the Act to reflect the national identity of all Australians. By the end of the 1980s, the total number of migrants from Asia overtook the total number from the UK. 

250 years after James Cook’s arrival, what are we doing to ensure the quality control of this information about Australia’s history on the world stage? There is a great deal of chatter worldwide about whether or not cultural institutions and their collections can be “decolonised”. 

“To decolonise is to add context that has been deliberately ignored and stripped away over generations. There are many examples of the misrepresentation of objects in museum displays that have only been corrected after dialogue with source communities. And there are countless instances where interpretation still needs to be rectified and stories freshly told.”  (Sharon Heal – 2019 Policy article – UK Museums Association) 

I think that it’s about more than that. It’s about being honest, stripping back the imbalance of power that occurred in the past (often unknowingly), really looking at inadvertent racism or examining the way that we tread “softly, softly” on difficult subjects like “The Stolen Generation”, “Slavery in Australia” or the “White Australia Policy”. It’s about looking carefully at museum collections – empowering them by reinterpreting and researching them, perhaps even repatriating objects with significance to living cultures or changing direction to be more “inclusive”. It is critical to consider the present diversity of museum audiences when evaluating objects in specific collections – are they relevant for each museum’s vision for the future or are they stuck with interpretation that belonged to times past, older exhibitions and a different type of museum visitor.

Museums must be safe places for inter-generational learning and education, spaces for healing and reflection and a place where everyone feels welcome and the majority of visitors would want to return again and again. In the era of Covid-19 when cultural institutions are about to take a huge financial hit – getting your house in order is the best way to stay relevant when the doors to your institution reopen. 

The Washington Post defines decolonisation as “a process that institutions undergo to expand the perspectives they portray beyond those of the dominant cultural group, particularly white colonisers.”

There are several ways to promote Australia in cultural institutions overseas. The first and simplest method is to design travelling exhibitions in partnership with museums that may have objects in their collections which would enhance an existing exhibition or has had a direct connection which might be relevant  to the subject matter in the exhibition. 

Australia is very much a nation of migrants from 1788 until the present day. We have a number of good “Migration” museums and museums reflecting the migrant contribution to Australian culture around the country. Specific collections relating to our migrant history can be found at the Migration museums in Melbourne, Adelaide, and sections of the Australian National Maritime Museum (Sydney), National Museum of Australia (Canberra), National Archives of Australia (Canberra). There are also “specialist” museums such as Sydney Jewish Museum, Jewish Museum of Australia (Melbourne), Jewish Holocaust Centre (Melbourne) and “multicultural” museums e.g.  Multicultural Museums Victoria (MMV) an alliance  which is an Australian first including the Chinese Museum, Co.As.It Italian Historical Society & Museo Italiano, Hellenic Museum, Islamic Museum of Australia and the Jewish Museum of Australia. I doubt that many of these museums would have an opportunity to exhibit travelling exhibitions overseas which is a pity because I’m not certain how we are seen as Australians from a global perspective.

What’s on at Multicultural Museums Victoria.

 I’ve seen some sad misrepresentation of Australia in world class museums, but in direct contrast, I’ve been very proud to see one of our difficult stories connecting with audiences in the UK. I was lucky to visit “On Their Own – Britain’s Child Migrants”, a collaboration between the Australian National Maritime Museum, Sydney and National Museums Liverpool in both Sydney and Liverpool, UK and observe the emotional audience response to the telling of this story from our difficult past.

Sometimes the absence of objects in museums overseas also tells a story about how Australia is seen on the world stage. If you look into the online collections and exhibition databases of major cultural institutions overseas, Australia is either not mentioned, poorly represented across layers of history and cultural diversity or aspects of the Australian collection have been vaguely researched or mislabeled or tagged as Australian when they are not, or the provenance is weak to say the least (see Part one of the post). This is an opportunity for Australian cultural institutions to support or partner with museums overseas to assist with researching collections or reinterpreting out of date displays.

For example, I have seen wonderful exhibitions of Fred William’s work in Australian galleries over many years and would love to have seen some of those beautifully curated exhibitions travel the world. The works would also lend themselves to digital or immersive experiences of the outback Australia. Of course Williams is only one of hundreds of 19th and 20th century Australian artists who would look good on the walls of cultural institutions in other parts of the world.

Fred Williams from the Tate Galleries UK Collection

Williams (b.1927) is one of my favourite Australian artists because his works are truly evocative of the Australian landscape. Fred is the first and only Australian artist to have exhibited at MoMA (New York) and this happened  in 1977- 43 years ago. Sadly there are few other references to Australian Art in the MoMA collection. The artists represented in the collection are – Leonard French b.1928, Tracey Moffat b.1960, Toba Khedori, b.1964, Sydney Nolan b.1917, Anton Bruehl b.1900 (born in Australia), Shaun Gladwell b.1972, and the University of Western Australia for their Pig Wings Project 2000-2001.

In the UK the Tate Gallery holds 30 of Fred Williams works and works by over 70 Australian artists including those  with Indigenous and Multicultural cultural heritage. 

I was excited to find 619 references to Australia in the online collection of The Metropolitan Museum of Art in New York but so many of these works were by Australian born artists who were more American or British in reality. Indigenous Australia seemed to be well represented in the online collection, but actually looking at these objects and artworks reveals that a large proportion are actually African, Indian, European, Fijian, South East Asian or from Papua New Guinea and New Zealand. 

In the British Museum collection online there are over 7,000 references to Australia but closer examination reveals that hundreds of these are objects from other countries which had been on loan to Australian Museums for exhibitions rather than actually being sourced from Australia. Thousands of objects are Indigenous Australian pieces – tools, weapons, bags, adornments, artwork, shields etc. There are more recent art works and decorative objects, coins and banknotes and photographs and colonial paintings and engravings but only one record for Multicultural Australia – Ithaca I; print; Aida Tomescu (Print made by); 1997 .

Aida Tomescu (1997) Ithaca I. AGNSW Collection. No image available for British Museum.

Australia’s Multicultural heritage is unique and an interesting part of the fabric of our nation and there are many stories in museums in Australia that could be shared world over. In 2011 Viv Szekeres wrote an article  ‘Museums and multiculturalism: too vague to understand, too important to ignore’ . To reflect our changing cultural heritage may require a rethink in collection practices – a more strategic collection practice in partnership with different communities.

The National Galleries Victoria presented a major exhibition of influential British artist, David Hockney, in 2016 at NGV International. The exhibition, curated by the NGV in collaboration with David Hockney and his studio, featured more than 700 works from the past decade of the artist’s career – some new and many never-before-seen in Australia – including paintings, digital drawings, photography and video works. We seem to do really well collaborating with overseas museums to highlight their collections but what about the reverse situation to highlight our Australian collections overseas? 

Useful references

What does it mean to decolonize a museum?

Who’s afraid of decolonisation?

Decolonising museums

The ‘decolonization’ of the American museum – The

White Australia policy

Australia’s hidden history of slavery: the government divides to conquer

The Stolen Generations

Understanding Museums – Museums and multiculturalism

Decolonizing the Museum Mind

Museums Association UK  Collections 2030 DISCUSSION PAPER 

FRED WILLIAMS : INFINITE HORIZONS –

What does Australia look like in cultural institutions overseas? Part 1

https://naturalhistory.si.edu/exhibits/beauty-rich-and-rare

I read a post on LinkedIn about the first major Australian exhibition at The Smithsonian National Museum of Natural History in Washington DC. Beauty Rich and Rare was developed over a two year period by The National Library of Australia (NLA) and digital storytellers AGB Events (creators of Sydney’s Vivid festival) and is on show until 5th July 2020. It marks the 250th anniversary of Captain James Cook’s arrival on Australian shores and is an immersive sound and light display featuring original illustrations, charts, and a digital version of Joseph Banks’ journal. The exhibition was shown at the NLA in Canberra concurrently with Cook and the Pacific which examined the legacy of Cook from different angles – “the great navigator, sailor and commander” and from the perspective of the Indigenous people of the Pacific. Cook’s Pacific encounters were a two-way exchange with island nations – nations that had different languages and a unique cultural heritage. Today Cook and the impact of his voyages continues to resonate powerfully across the Pacific.

Beauty Rich and Rare Exhibit at the Smithsonian Institute National Museum of Natural History in Washington, DC on December 18, 2019. (Photo by Richie Downs / Asico Photo)

Recently I’ve undertaken a FutureLearn course (online) called “Confronting Captain Cook: Memorialisation in Museums and Public Places” by the National Maritime Museum, Greenwich. The information presented has led me to think more critically about Cook’s voyages and their unresolved impact on the history of the  Pacific region (including Australia), and the way in which such historical encounters and Pacific peoples are represented in cultural institutions around the world.

As an Australian, I’d like to know more about the way that Australia is viewed by curators and visitors in museums overseas. The representation of Australia in foreign collections started with Cook and other foreign explorers and the need to gather evidence of “the natural world” and human civilisation (or lack thereof according to European standards) on their voyages. Explorers kept journals and gathered a variety of objects and specimens – both cultural and scientific (including flora, fauna and geological specimens). Curiosities from other lands were collected by institutions in both a “wunderkammer” and scientific sense, without the benefit of context, cultural interpretation or significance to living cultures – without the input which we demand for objects acquired in museums today. 

Art Gallery of NSW collection. The English Channel (2015) Michael Parekowhai. New Zealand. Cook reflecting on his legacy in a contemporary world.

Historic collections should be open to further research, interpretation and rethinking because artefacts are meaningless without specific scientific research or cultural knowledge being attached to them. In particular, Indigenous Australian objects were taken or sourced without Aboriginal voices and meanings, without knowledge of cultural significance and importance attached to them. Some items would still be relevant in 2020 to living Indigenous cultures and should be considered for repatriation rather than remaining stuck in glass cases and conservation stores across the world.

It is shocking to realise that for more than 150 years Aboriginal and Torres Strait Islander ancestral remains and sacred objects were removed from their communities and placed in museums, universities and private collections overseas. Jennifer Beer from the Aboriginal Heritage Council of Victoria sums it up in these words:

“Secret and sacred objects are a big part of who we are. They carry stories that shape us, and we, and future generations, in turn shape them. They need to be with their rightful custodians so they can keep carrying our stories and our connection with them.”

I want to see Australia’s rich cultural heritage represented in cultural institutions around the world. I’d love to see historic figures, artworks and artefacts given the respect that they deserve on the world stage but honestly this is not occurring in many cultural institutions without appropriate staff, policies and procedures for reviewing historic collections in the contemporary world.

Looking at museum collections online to examine the way Australia is viewed in cultural institutions internationally is an enormous project in itself and would take many years of research. In this post I have sampled a handful of museums presenting Indigenous Australian cultural heritage (tangible and intangible) – one of the oldest in the world dating back 60,000 years. 

The National Museum of Australia has published some work on the subject for Australian Museums under Understanding Museums: Australian museums and museology called “Indigenous People and Museums” which speaks critically about indigenous collections, culture and art and repatriation of objects under certain circumstances. Perhaps the information needs a further push to curators and conservators of Indigenous Australian collections in other parts of the world as well as Australia. 

Secret or sacred objects are secret or sacred according to Aboriginal tradition. Aboriginal Traditional Owners determine which Aboriginal objects are secret or sacred.

Secret or sacred objects include items:

  • associated with a traditional burial
  • created for ceremonial, religious or burial purposes
  • used or seen only by certain people
  • sourced from or containing materials that only certain members of the community can use or see

There are some brilliant offerings and interpretation in Australian museums and galleries and there are a number of articles and guidelines available online which have thoughtful discussion regarding Indigenous engagement, Continuous culture and ongoing responsibilities

Indigenous Australian Artwork by Ningura Napurrula ( Western Desert artist) at the Musee du quai Branly

I had great hopes for Musee Quai Branly in Paris, but in spite of Architect Jean Nouvel’s original concept for the museum, the more I read about it, the less convinced I am that the museum hits the mark for the people that it was supposed to champion. One of the most interesting articles that I’ve read is written by Alexandra Sauvage in reCollections, Vol 2,Number 2 called  Narratives of colonisation: The Musée du quai Branly in context. Sauvage points out that:

 “Whereas museums tend more and more to collaborate with Indigenous peoples in the preservation of collections and the development of exhibitions, the Musée du quai Branly proposes a complicated, marginalising and (most) un-traditional way for Indigenous communities to benefit from their cultural heritage. Clearly, everything indicates that it was a political choice to ignore the 30-year-long fruitful dialogue between anthropologists, curators and Indigenous peoples that has taken place worldwide, a dialogue ‘between cultures’ that has informed museum policies for the last decades. Instead of following this general path, the efforts of the MQB are directed to promoting the ‘aesthetics’ of the collections.”

Musee du quai Branly – Indigenous Australian Artworks

On a more positive note, The Indigenous Repatriation Program has so far led to the return of more than 1,480 Indigenous Australian ancestral remains, with more than 1,200 coming from the UK. In 2019, the ancestral remains of 37 Aboriginal people were returned to Australia from London’s Natural History Museum. Narungga community representatives were part of a delegation receiving the remains of an ancestor who will be cared for at the South Australian Museum until the community is ready to conduct a reburial ceremony. The Museum will also look after another seven repatriated ancestral remains. The remaining 29 ancestral remains will go to the National Museum of Australia until the Ngarrindjeri, Far West Coast, Kaurna and Flinders Ranges communities are ready to lay them to rest.

Sacred Indigenous artefacts have been returned to traditional owners in Central Australia after spending almost a century in United States museums. The objects were displayed in Illinois after being taken in the 1920s. Due to their nature, the  items cannot be revealed or seen by the public for cultural reasons. Elders spent months liaising for the return of 42 Aranda and Bardi Jawi objects, which arrived in Sydney from the Illinois State Museum.

The items were the first of many to be returned as part of a project that coincides with this year’s 250th anniversary of Captain James Cook’s first voyage to Australia. Project leader Christopher Simpson, from the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS), said the goal was returning items to country, not putting them on the shelf of another museum.

The Margaret Mead Hall of Pacific Peoples at AMNH, New York

In The American Museum Of Natural History , New York City, Australia is represented within The Margaret Mead Hall Of Pacific Peoples. The museum has more than 25,000 ethnographic objects from the Pacific in its online database. Of these, 3,400 have originated from Indigenous Australian communities.

I was surprised to cross reference the objects with the registration catalogue to see who had donated the objects and the year that they had been donated – many items donated in the early 1900s. There was often a lack of useful information recorded and provenance was even more surprising. Objects had been exchanged from other museums including The Australian Museum, Museum of Florence, etc. as well as from private donors, often anthropologists and archaeologists who had worked in Australia with Indigenous communities.

There are still many contentious items in museums all over the world. I am not an Indigenous Australian, but I am a museum professional who sees no sense in objects which belong to living cultures being placed in storage or incorrectly displayed when they have significance and a part to play in modern day Aboriginal Australian cultural practice and heritage. How do we, as professionals, continue to raise awareness in cultural institutions around the world about the significance of these objects which need further research and evaluation?

Useful references:

Augustus Earle (1793─1838), Portrait of Bungaree, a Native of New South Wales, with Fort Macquarie, Sydney Harbour, in Background c.1826, Rex Nan Kivell Collection, NLA.GOV.AU/NLA.CAT-VN313278
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Narratives of Colonisation:The Musée du quai Branly in context. https://recollections.nma.gov.au/issues/vol_2_no2/papers/narratives_of_colonisation

Under Western Eyes’: a short analysis of the reception of Aboriginal art in France through the press. https://journals.openedition.org/actesbranly/581?lang=en

The Creation of Indigenous Collections in Melbourne: How Kenneth Clark, Charles Mountford, and Leonhard Adam Interrogated Australian Indigeneity https://journals.openedition.org/actesbranly/332?lang=en

Indigenous People and Museums. https://nma.gov.au/research/understanding-museums/_lib/pdf/Understanding-Museums_Indigenous_people_and_museums.pdf

Continuous Cultures, Ongoing Responsibilities. https://www.nma.gov.au/__data/assets/pdf_file/0020/3296/ccor_final_feb_05.pdf

Reuniting Indigenous ‘sticks’ with their stories: the museum on a mission to give back . https://www.theguardian.com/australia-news/2017/mar/04/reuniting-indigenous-sticks-with-their-stories-the-museum-on-a-mission-to-give-back

Hooper-Greenhill, E. (1999). The educational role of the museum. London: Routledge.

Eilean Hooper-Greenhill (2000). Changing Values in the Art Museum: rethinking communication and learning, International Journal of Heritage Studies, 6:1, 9-31, DOI: 10.1080/135272500363715

Hodge, R., D’Souza, W., & Rivière, G.H. (2009). The museum as a Communicator: A semiotic analysis of the Western Australian Museum Aboriginal Gallery, Perth.

Helena Robinson (2017) Is cultural democracy possible in a museum? Critical reflections on Indigenous engagement in the development of the exhibition “Encounters: Revealing Stories of Aboriginal and Torres Strait Islander Objects from the British Museum”, International Journal of Heritage Studies, 23:9, 860-874, DOI: 10.1080/13527258.2017.1300931

https://www.abc.net.au/news/2019-11-07/indigenous-artefact-repatriation-nt/11677810

https://www.abc.net.au/news/2019-05-11/british-museum-battle-for-stolen-indigenous-gweagal-shield/11085534

Concept – Museum of Parramatta

I like to visit museums when I travel. Some of my favourites have been specific museums unique to the place that I’m visiting like The Little Museum of Dublin , The Museum of Liverpool and the New York Historical Society Museum.

The Little Museum of Dublin. Picture by Lonely Planet

What I know about Parramatta is that it’s not just about stadiums, new high rise development, Parramatta Eels and Western Sydney Wanderers. In my opinion, the City of Parramatta has a rich cultural heritage which could be a more significant tourist attraction and contribute greatly to building the community and economy of Western Sydney.

The City of Parramatta Council has a culturally significant collection of objects and archives dating back to the earliest days of council (1861), and archaeological evidence dating back to much earlier times. Parramatta’s historical layers provide the perfect inspiration for its own unique museum which I’m calling “The Museum of Parramatta”, not to be confused with the new MAAS Museum (which is a completely different concept) coming to Western Sydney in the future. 

Kaolin Pipe stems and bowls from the collection of the City of Parramatta

In my mind, Australia has three distinct layers of history which make it what it is today. It is too late to undo the colonisation of Australia by the British, but we can look harder at our history, dissect it and present it in new and better informed ways. History is not fixed – it is open to further research and interpretation from primary sources and definitely open to further discussion. I would say that the City of Parramatta is the perfect place to examine and discuss Australian history by exploring further its Indigenous layer, Colonial layer and its waves of migration or the Multicultural layer.

I envisage that The Museum of Parramatta would use 4 spaces to present the Parramatta story – past and present – a story of its First Nations people dating back 40,000+ years, to the arrival of Europeans and the successive waves of migration from 1788 until the present. The museum will also need a functional space for permanent exhibitions, travelling or changing temporary exhibitions and for the public to access Parramatta’s history using onsite digital resources similar to and building upon those available in the existing Parramatta Local Studies Library.

Aboriginal Warriors by Joseph Lycett (1815-1822). National Library of Australia Collection

Space 1. Our First Australians

Starting at the beginning, I have imagined that Space 1 would need to be created in consultation with local Indigenous groups. We need to know Australian history from an indigenous perspective – we are all still learning the facts about our past. How did Aboriginal people live in Parramatta? What were their totems? What animals and foods were special to them? What was the impact that Colonial settlement had on the cultural practices on Indigenous groups already living in Parramatta and surrounding areas. The story goes back much further than Colonial settlement in Australia to more than 40,000 years ago. Who were the standout Aboriginal characters – individuals who were important local leaders and who managed to straddle both worlds at that time of first contact? Some of the stories will be hard to hear but they need to be told. Australians must think more critically about the past rather than continuing to look at history from a Eurocentric perspective.

Two Aborigines spearing eels by Joseph Lycett (c1817). National Library of Australia collection.

What about Indigenous Parramattan communities today? Where are the communities? What are the local languages spoken? Which part of local cultural heritage are the communities willing to share with us today? Are there objects in the City of Parramatta collection or in other cultural institutions that may be appropriate to use to tell their stories? Several Indigenous cultural experiences are already available through Discover Parramatta and perhaps these could enhance the museum experience in Space 1.

I recently participated in an online FutureLearn Course called Confronting Captain Cook: Memorialisation in Museums and Public Spaces which examines both sides of Captain Cook’s encounters with First Nations People in the Pacific and and how various societies related differently to his legacy. This reinforced my ideas about a need for Space 1 in the Museum of Parramatta.

The English Channel (2015) by Michael Parekowhai. Captain Cook reflecting on his legacy in a contemporary world. How do Pacific nations view him now , 250 years after their first encounter?

Space 2. The Colonial Years and birth of Parramatta Council

This area would be used to unpack Parramatta’s Colonial layer. There is plenty of archaeological and archival evidence to support learning about the built environment, but sadly there has been a significant loss of the “intact’ heritage buildings from Colonial times as a result of neglect, “progress” and development. Much of this destruction occurred before the Heritage Act was introduced in 1977. There are a number of significant sites in Parramatta which could be cross promoted through The Museum of Parramatta such as Old Government House and Experiment Farm Cottage (National Trust of Australia), Elizabeth Farm (Sydney Living Museums), Hambledon Cottage, Parramatta Female Factory Precinct, Lancer Barracks ………and the list goes on (see more detail at the end of this post).

Space 2 could utilise the objects from the City of Parramatta’s collection of archaeological and culturally significant material as well as its Archives. It will be a great space to tell the stories of Parramatta’s early history using the collection as tangible evidence of the past. 

One of the many Expeditions for the City of Parramatta DigiVol project

The current City of Parramatta DigiVol project has a team of 120 volunteers transcribing the Parramatta Council Minutes from 1862-1945. The minutes tell of the everyday issues facing a new rapidly growing town. When the minutes become searchable primary source, it will bring the Councillors and the people of Parramatta’s past to life. TROVE is also a wonderful resource for reading news from the early days of Parramatta via the old newspapers in digitised form.

The team at Parramatta Heritage and Visitor Information Centre has researched so much about the city’s past which is available via their blog posts. Another significant body of work was researching all the Parramattans involved in the Great War . The team has produced a range of publications on the subject and also a travelling touchtable resource for the public to access.

Space 3. Waves of Migration

Successive waves of migration have shaped the culture and identity of Parramatta. It is home to many people with different pasts, and it is important to recognise that there are connections between the city of Parramatta and the new migrant communities that now call Parramatta home. We know that Chinese people migrated to NSW in the earliest days of the colony. Indian and Lebanese people also came very early on when the colony formed and have participated in the growth and cultural heritage of Parramatta and NSW.

Australia Day at Parramatta

The ‘Waves of People’ report was produced by Western Sydney University for the City of Parramatta. The research recounts the history of Parramatta’s inhabitants – from the generations of Darug families living along the Parramatta River and Australia’s first inland European settlement, to the waves of migrants and refugees from all over the world who made a home here.

“It is the accumulation of stories and experiences inscribed in built form that gives a place its distinct identity. Such stories are not only for the culturally sensitive: they drive real-estate investment too. When a city is rebuilt from scratch, we risk losing these stories and connections.” (The Conversation : Reimagining Parramatta)

As well as connecting to the past, Parramatta’s calendar is filled with festivals such as – Parramasala, Diwali, Lunar New Year, ParraLanes and Winterfest to name just a few. These festivals build on Parramatta’s Cultural Heritage and help to bring the community together in the present.

Celebrating Holi at Parramatta

Space 4. Changing exhibitions

This space is essential for presenting temporary exhibitions or travelling exhibitions from other cultural institutions to engage with local and wider audiences of The Museum of Parramatta. The area would provide a safe meeting place for discussion on contentious issues, talks and events. It needs to have banks of computers to be available for research and discovery. The area would be well supported by the existing Local Studies Library, allowing visitors to research in depth information about Parramatta and their connections to the area. It should also host a searchable map of Parramatta to showcase all the amazing historic buildings, house museums and small volunteer run museums in the local area (some mentioned previously and also see the links below).

Final Words

Maybe I’m dreaming, but I believe that Parramatta is worthy of its own purpose built museum (or a museum reimagined in an existing heritage space e.g. Fleet Street Precinct, Old Kings School, Willow Grove) to showcase the history of this city. Parramatta deserves The Museum of Parramatta as well as a satellite of the Museum of Applied Arts and Science (Powerhouse Museum – an existing cultural institution being transplanted in Parramatta). It deserves a well thought out museum of its own to take a more critical look at Australian History from a Parramatta perspective.

Want to think  more critically about Parramatta’ history and cultural heritage? Explore the links below.

City of Parramatta Archive Council Collection

City of Parramatta Heritage Centre

City of Parramatta Collections

Parramatta Stories

Old Government House, Parramatta

Elizabeth Farm

Hambledon Cottage

Experiment Farm

Fleet Street Heritage Precinct

Parramatta Park

The Dairy Precinct

Lancer Barracks, Parramatta

Brislington Medical and Nursing Museum

Female Factory, Parramatta

Female Orphan School, Parramatta

The Conversation : Reimagining Parramatta https://theconversation.com/reimagining-parramatta-a-place-to-discover-australias-many-stories-100652

Museums – does one size fit all when it comes to audience engagement?

I spend a lot of time in cultural institutions for work and for leisure. In my visitor research work, I’m talking to and observing visitors in a variety of museums. Museums are constantly changing and evolving but I still believe that the most important thing for any cultural institution to do, is to get to know their audience. Listening to what people say and feeding those thoughts back into the strategic planning process is as essential as managing the collection and the museum space itself.

Exit surveys at the MUSEAUM, Sydney.

There is much written about engaging new audiences, but honestly, I don’t think that it’s all that simple. One size does not fit all. Larger institutions have a far greater capacity to connect with visitors at every level because they tend to have very large collections and lots of staff specialised in all the different areas of museology – including Front of House, Visitor Services, Security, Curatorial, Marketing, Events, Learning and Education, Children’s Programs, General programs, Membership, Conservation, Retail and Cafes – not to mention that they also tend to have an army of willing Volunteers.

Archaeology Collection

Smaller museums might be lucky to have a few paid staff ( Management/ Curatorial staff, Visitor Services) and/or volunteers. They may be under the umbrella of a large organisation (e.g. National Trust of Australia) or be operated by a small self-managed historical society (a group of interested Volunteers) as a labour of love.

S H Ervin gallery, National Trust Centre, Sydney

There are three important things that any Museum, large or small, can do if they see themselves as part of the world-wide collective movement of cultural institutions wanting to build cultural heritage values in communities now and into the future –

Newly branded Australian National Maritime Museum

Know your brand. Cultural Institutions need a point of difference that makes them stand out from the crowd. Large and small museums are in competition for visitor’s leisure time and it’s really important to use that point of difference about each site and/ or collection and not to look the same as other museums in the area with similar permanent galleries and exhibitions.

Know your audience. Who is interested in your museum and why? If you are not thinking about the visitor’s perspective and the personal, social and cultural contexts which affect their experience at your museum – then why bother at all? It is paramount to audience engagement to ensure that permanent galleries/ exhibitions and the museum’s interface with the public is the best that it can be and that audience engagement can be measured pre and post visit. If you don’t know your audience, then how can you manage your site better and increase your visitor numbers. For inspiration look at two example case studies “Centering Disabled Arts and Audiences” and “Finding Family Audiences”.

Know your limits. This is very much about your vision and mission. You can’t be everything to everyone but you can ensure that your collection (if you have one) and site is shown off to the max and that it is accessible to visitors in a physical and digital sense. You can always improve on keeping your members happy at the same time as you work on your audience reach. You can spend a lot of time and effort extending your reach only to alienate the regular visitor population who feel that the museum context has changed for them – “It’s been dumbed down’’, “It’s like a kid’s playground – I want to learn ” and “I don’t belong here anymore”. This takes you back to basics in knowing your brand and what face you want to present to your audience using your unique site and/or collection.

National Anzac Centre, Albany

This post has been written as a conversation starter and as a thought provoker. To really understand the museum experience from an audience perspective, I recommend going back to basics via the museum gurus – Falk and Dierking in their book “The Museum Experience Revisited “ (2013). I also recommend many of the online articles below. It can save a lot of time and money to read what other people have already done in this field rather than starting from scratch. Smaller operations can also head to their Peak Body and Association websites for inspiration and guidance on all kinds of subjects from Conservation to Emergency procedures etc.

Just as I was about to publish this post, I came across an article by Jasper Visser called “When your museum isn’t attracting people” which actually builds on some of the discussion above. It’s definitely worth a read.

Bibliography

https://www.theaudienceagency.org/insight/insight-into-museum-visitor

https://www.theaudienceagency.org/blog/centring-disabled-art-and-audiences

https://www.quicktapsurvey.com/blog/different-ways-to-categorize-museum-visitors-in-your-surveys/

https://museumplanner.org/museum-visitor-research/

https://www.museumnext.com/2019/02/museum-branding-that-stands-out-from-the-crowd/

https://www.colleendilen.com/2019/01/23/active-visitors-currently-attends-cultural-organizations-data/

https://slks.dk/fileadmin/user_upload/dokumenter/KS/institutioner/museer/Indsatsomraader/Brugerundersoegelse/Artikler/John_Falk_Understanding_museum_visitors__motivations_and_learning.pdf

Falk, J. and Dierking, L. (2013). The museum experience revisited. Walnut Creek, Calif.: Left Coast Press.

https://www.wallacefoundation.org/knowledge-center/Documents/How-Museums-Can-Become-Visitor-Centered.pdf

https://www.si.edu/content/opanda/docs/rpts2002/02.09.exhibitaudience.final.pdf

https://www.smithsonianmag.com/smithsonian-institution/nina-simon-museum-visionary-642778/

http://museumtwo.blogspot.com/2010/07/how-can-you-attract-new-audiences.html

https://mumbrella.com.au/what-museums-can-teach-us-about-audience-engagement-555730

On Australia Day – how museums can use the power of interpretation? Bungaree -the exhibition in my head.

coverbungaree

Bungaree’s breastplate from http://budawagroup.com/history/

Before Australia Day, there is always discussion about the date, 26th January, what it means to every Australian and the conversations are quite thought provoking. I don’t believe that you can change history, but you can certainly change the way you look at the facts and think more critically about them. Australia was not the only country to be colonised by the British. I am certain that had it not been the British, it would have been the Dutch, French or Portuguese who were all active on our coastline at that time. I believe that the outcome for Indigenous Australians would have still been quite bleak.

We may not be able to change history but museums have the power to revisit and reinterpret the facts. Australians still have much to learn about our nation’s history and perhaps learning  new things can help all of us to build on our cultural heritage and celebrate the contribution of Indigenous Australians to our country and to resolve the issue of January 26th as a contested date for Australia Day.

A few years ago, I saw a great art exhibition of works on paper about Bungaree: First Australian at Mosman Art Gallery (in Sydney), which made me think about the man, his place in Australian history and the way that these artists created works that acknowledged and critically re-interpreted the story of Bungaree – an important Indigenous figure in the colonial Sydney era. Bungaree’s story would fit well into the vision and exhibition strategy of museums such as the Australian National Maritime Museum, Australian Museum or the National Museum of Australia.

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Merve Bishop Bungaree: The showman 2012, digital photography, Giclee on archival pigment, 100 x 200 cm. From an exhibition curated by Djon Mundine at Mosman Art Gallery, Sydney          1 September – 25 November 2012 

The man

King Bungaree (c1775-1830) was well respected by the Indigenous Australian community and developed a reputation as a negotiator between Aboriginal and European cultures during his lifetime. He accompanied Matthew Flinders on several journeys in 1798, 1799, 1801 and 1802-03 where he acted as interpreter and intermediary, a role which he undertook several times for European explorers in Australia.  Bungaree was the first Indigenous person to circumnavigate Australia and contribute to the mapping of the Australian coastline and yet more is known about “Trim”, Matthew Flinders’ “sea-faring” cat than the man Flinders described as having “a good disposition and open and manly conduct that attracted my esteem”[1]. I have often thought that the life of King Bungaree would make a wonderful museum exhibition – to rediscover the voyages undertaken by Bungaree with Matthew Flinders, and in particular the circumnavigation of Australia but with more emphasis on Bungaree – his character, his family and his exchanges with other indigenous people during those journeys.

A great deal is known about Australia’s maritime heritage but this would be an opportunity to engage with a different audience, reinterpret the existing historical record and to be more “inclusive”  of an indigenous audience with a more meaningful dialogue about the place of King Bungaree in Australian history[2]. This indigenous man was well respected by the Governors and officials in colonial Sydney. He was not only known in NSW but his fame spread to nineteenth century Europe both in artworks inspired by colonial Australia and in the journals of men that he sailed with. Considering that “Reconciliation” is an important theme for Australian museum projects recently, then public learning and collaboration with indigenous communities offers a museum the opportunity to become a driver for social change and inclusion[3]. It is a chance to research and communicate factual information to visitors about some of the relationships formed between the newly arrived colonial settlers and the indigenous population at that time.

The Exhibition

In the past, most exhibitions on the exploration of Australia tend to be Eurocentric, and yet here is a perfect opportunity to develop a more “inclusive” exhibition for the public with an opportunity to reinterpret Australian history so that more is known about the man who contributed much to the exploration and development of our nation. The following themes could be examined:

  • Bungaree the man – with paintings, prints and writings about Bungaree. Bungaree was a tribal chief who had the ability to straddle both the indigenous and colonial worlds. Bungaree spoke English well and his sense of humour was well noted[4]. There are several portraits and writings about Bungaree available to assist in developing a picture of his character, his family and his contribution to the circumnavigation and mapping of Australia with Matthew Flinders and Phillip King. He was the subject of at least 17 portraits during his life time and several more after his death – many by well known artists (The National Library of Australia[5] collection has portraits by Augustus Earle, Charles Pye, Charles Rodius, and W.H. Fernyhough).
  • The Journals of Flinders and King – There are original documents written about Bungaree and his family members. Matthew Flinders’[6] and Phillip King’s[7] comments on Bungaree in their daily journals. (National Library of Australia and State Library of NSW collections). A clever mimic, Bungaree could imitate the walk, gestures and expressions of past Governors of New South Wales. Like Shakespeare’s clown in Twelfth Night, he was ‘wise enough to play the fool’ and used his humorous talents to obtain clothes, tea, tobacco, bread, sugar and rum for himself and his people. As author and historian Geoffrey Dutton commented: ‘He mocked the white men by mocking himself[8]’. When in town, Bungaree was known to wear cast off uniforms and a tricorn hat given to him by the NSW Governors of the period and officers in the regiment. This period clothing should be researched and replica uniforms and hats produced as accurately as possible from illustrations and historical knowledge of the dress at that time. The breastplates of King Bungaree and Queen Gooseberry awarded by Governor Macquarie in 1815 are held in the Mitchell Library Collection, State Library NSW.
  • Bungaree’s Family Tree (This would be require significant research because he supported 5 wives and many descendants).The existing family tree for Bungaree and his wives is quite complex. His first wife was Matora, followed by three other women, Gooseberry (Cora), Charlotte Ashby and Biddy Salamander. There are many descendants of Bungaree and his wives identified in the literature which also details the places that they lived. Research may extract further evidence about the number of wives he had and about his known descendants which could be presented using an interactive display. This would assist existing and new descendants to find out more information about the family tree. Such a display could include some web links for searching Bungaree’s family history.
  • Indigenous Languages – A study of Indigenous dialects/lifestyles in the early 1800s. Bungaree was a Kuringgai man from the Broken Bay area along the Hawkesbury River and would have been quite unfamiliar with the languages and types of housing in other parts of Australia – contrary to the incorrect European view that all Indigenous Australians were the same and had no cultural heritage to speak of. In the early 1800s there were an estimated 300 distinct indigenous languages in Australia[9]. Currently there are 145 languages still spoken but of these 110 are critically endangered which is the largest and most rapid loss of languages in the world. In this display, show the spread of aboriginal dialects, comparing 1800s to today. Use audio examples of a couple of words to compare the different dialects. Bungaree was taken as a translator on these sea voyages which showed that early settlers had no idea that the culture and language of indigenous settlements was extremely variable in different parts of Australia. Discuss “terra nullius” presumption and note all the places that they anchored on the voyage.
  • Map making – Present a series of maps of Australia from Bungaree’s time including discussion about mapping instruments and techniques used to map the coastline – something which we take for granted in modern times. Demonstrate the navigational feat of the Matthew Flinders’ expeditions using audio visual support to show a map of Australia during Cook’s time and how that map changed after each of Flinders’ journeys with Bungaree and including the final circumnavigation aboard the HMS Investigator. Discuss the fact that it was Flinders who named Australia.
  • Indigenous Australia in Bungaree’s time – How did Indigenous people travel  Australia via the ocean and waterways? How did they use the stars to navigate? How did they use Songlines to travel and to pass information down through the generations? Compare the knowledge of  Indigenous Australians with the instruments used in early 1800s for navigation and mapping. Demonstrate how Australia would be mapped today -(showing modern photographic and satellite techniques. (Maps and instruments to be sourced from the ANMM collection and the National and State libraries).
  • HMS Investigator – Look at the history of HMS Investigator and the other vessels which Bungaree sailed on to Norfolk Island, Bribie Island and Hervey Bay before the circumnavigation of Australia with Flinders. The Investigator carried a crew of 88. He also made other expeditions with Philip Parker King.  Use diagrams and refer to the HMS Investigator using a scaled model such as the model – 1:48 inches with decking, rigging and fine detail (Object D 7835 sourced from State Library of SA). Also discuss the fact that there were nine different HMS Investigators in British naval history showing the lifespan of each ship on a historical timeline.
  • Trim and Bungaree. Finally the story of “Trim” and Bungaree and including the place of ship’s cats on these exploration vessels using a text panel discussing the role of ship’s cats in colonial times. There should be a reference to Bungaree and Trim. Bungaree first met when Trim was the rat catcher aboard HMS Norfolk in the 1790s. Trim and Bungaree are often mentioned in Flinders’ daily journal entries and both were present during the circumnavigation of Australia in the HMS Investigator in 1801-1803. Sadly Trim was killed in Mauritius in 1804. Sculptor John Cornwall created a statue of Trim which is located on the ledge of the Mitchell Library wing at the State Library of NSW.

The ideal Visitor Experience

Visitors will come to the exhibition with their own knowledge, thoughts and motivation – hopefully curious and asking “Who was King Bungaree?” The exhibition could be factual about the “first contact” between Indigenous Australians and colonial settlers through the eyes of Bungaree, a well-known Sydney character and identity. By wandering through the exhibition and interacting with its components, more could be understood about Bungaree’s place in history.

The audience will learn how little the British colonials knew about the Australian Aborigines, their culture and diversity of language and begin to understand how the divide between them came about. A point of interest is that the High Court’s Mabo judgment in 1992 overturned the terra nullius fiction. In the same judgment, however, the High Court accepted the British assertion of sovereignty in 1788, and held that from that time there was only one sovereign power and one system of law in Australia.

The exhibition content should fit within the context of the National curriculum particularly into the areas of Australian History, Geography, Civics and citizenship, Indigenous content and cross cultural perspectives as well as for Visual Arts and design.

Public programs could include storytelling, canoe building, dance and art workshops to explore aspects of country and culture (Bungaree used dance to communicate with other tribes when he did not know their language). Preparation should be carried out in consultation with members of Bungaree’s Kuringai (Guringai) clan from Broken Bay, Sydney.

Footnotes

[1] Matthew Flinders, A Voyage to Terra Australis, W Nicol, London, 1814, p cxciv

[2] Simpson, M.G. 1996, Making representations: museums in the post-colonial era/Moira G. Simpson Routledge London; New York

[3] Kelly, L. and Gordon, P.2002. Chapter 11. Developing a community of practice: museums and reconciliation in Australia. Richard Sandell (Ed).pp 153 -174 in Museums Society and Inequality.

[4] McCarthy, F.D.1966. Bungaree (?-1830) in Australian Dictionary of Biography, National Centre of Biography, Australian National University at http:adb.anu.edu.au/biography/Bungaree-1848/text2141, published hardcopy 1966, accessed online 26 March 2014.

[5] National Library of Australia collections database at http:// www.nla.gov.au/collections accessed online 26 March 2014

[6] Flinders, M. A voyage to Terra Australis (Volumes 1 and 2) London 1814

[7] King, P. Narrative of a survey of the Intertropical and Western Coasts of Australia (Volumes 1 and 2) London 1827.

[8] William Shakespeare, Twelfth Night, Act 111, Scene 1; Geoffrey Dutton, White on Black: The Australian Aborigine portrayed in art, Macmillan, South Melbourne, 1974, pp 28–31

[9] Schmidt, A. (1990). The loss of Australia’s aboriginal language heritage. Canberra: Aboriginal Studies Press.

 

 

References

Smith, K. (1992).King Bungaree: A Sydney Aborigine meets the Great South Pacific Explorers, 1799-1830.Kenthurst, NSW: Kangaroo Press.

Simon, N. (2010) The Participatory Museum. California: Santa Cruz. Museum 2.0 pp 139-152

Weil, S.E. (2002) “From being about Something to being for Somebody: The Ongoing Transformation of the American Museum” in Making Museums Matter. Washington Smithsonian Institution. pp 28-53.

https://australianmuseum.net.au/bungaree

 

 

Audience Research 101

Why should cultural institutions do audience research?

Competition in the “museum world” is tough. It doesn’t matter how exclusive your collection is, or how famous your brand, there is competition from other cultural institutions, big and small, as well as any number of other distractions (sport, relaxation, leisure pursuits) competing for a share of potential visitors and even the most committed members’  valuable time. Face to face audience research into visitor experiences within the museum provides useful information that can be fed back into program development, museum policy and strategic planning for the future.

The front foyer of the newly rebranded MU-SEA-UM (Australian National Maritime Museum) at Darling Harbour

It is not enough to just happily count numbers of visitors through the door. Numbers on their own can be quite misleading without the qualitative data supporting visitor behaviour (including  visitor observation and tracking – see  separate post) during the  visit and feedback from visitors about their personal experiences inside your cultural institution and why they may or may not come back in the future.

Impressionists from Monet to Cezanne at Palazzo degli Esami in Rome

Visitor Feedback Surveys

Certainly, visitor feedback is key to keeping audiences engaged with your museum and your brand. If you welcome feedback, audiences feel appreciated and valued, whether it’s about the collection, upcoming or current exhibitions, kids activities, programs, eating spaces  or the state of the bathrooms!

Once you have direct communication with visitors, you can benefit enormously from their feedback (both positive and negative), but firstly, the organisation needs to be specific as possible about  what it wants to know in order for the feedback to be beneficial.

Preparing  your audience research objective

Modern Masters from The Hermitage at the Art Gallery of NSW

Feedback survey questions usually require a brainstorming session in order to define the aims of the survey. Once the aims have been determined, it becomes easier to write the survey questions. It’s impossible to retrieve and analyse data that has not been collected and there is no point in collecting data that staff have no use for.  Think carefully –

  • How will the information be used?
  • What do staff want to find out about their visitors?

Visitor feedback  survey objectives need to be clearly defined. Keep them simple and specific. Try to minimise bias in the questions.  Visitor surveys are research. Research on museum visitors can determine specifics such as:

  • Where are your visitors from? Are they alone or with friends/ family?
  • Are they likely to return to your institution – this may be affected by accessibility. Are visitors local or from overseas/interstate? Are they already members, repeat visitors or first timers?
  • What are their interests? These may be specific to your museum collection, a particular exhibition or just a family outing?
  • What do people like or dislike about your museum collection, exhibitions, program and activities? Embrace both sides as an opportunity to think critically about what you offer and the way you offer it.

Also be conscious that research on people who do not visit the museum can be useful  to determine why people don’t come, particularly the local community on your doorstep.

Using results

Constant self-reflection and improvement will  encourage more visitors through the door. Use the findings from visitor feedback surveys to help with the planning and implementation of improvements to the “people interface” –  Front of House, museum spaces and services (including facilities, cafe, museum shop etc.). Listening to and responding to the feedback findings will ensure the success of future marketing, promotional and public relations campaigns.

The solid evidence produced by analysing survey results will add credibility to your case when pitching to potential sponsors or funding sources to support future projects.

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Clip boards at the ready. Many museums choose iPads for surveying. The importance thing is to use tools which allow engagement with the visitor. You may learn something extra during the exchange.

Tips  for Survey staff on real time Surveying of Visitors

  • Take time to absorb the museum atmosphere on the day. Move around the museum spaces and work out the best spots  to catch people.
  • Choose people carefully. There is no point in asking a parent with a screaming child or people preoccupied with something inside the museum where they are unlikely to want to be disturbed.
  • Introduce yourself to visitors being surveyed and tell them what you are doing emphasising that the museum needs their feedback to try to improve or find out their opinion on “(whatever)” depending upon the survey aim – ticket pricing, accessibility, current exhibition content and future exhibition topics ……..
  • Encourage each visitor to fill out the form themselves if possible but try to ensure that all pages are filled out
  • Add “in-house” predetermined requirements such as completion time, date etc. to each survey
  • Try to sample broadly
  • Don’t worry about knockbacks, if you are friendly then visitors might participate next time or at another cultural institution when they have more time.
  • Write down anecdotal comments which you think may add value to the survey being carried out even if  the feedback isn’t relevant to the questions
  • Set yourself a target based on past experience – some days are better than others depending on the flow and mood of the museum visitors on the day in question and on the length of the survey.
  • Offer an incentive for their time. e.g. a coffee voucher, discount for next visit or even a voucher for the museum shop.
  • Thank them for their participation

Further reading for those people thinking about visitors to cultural institutions – what visitors think and why they may or may not visit our cultural institutions.

  • Potential visitors to cultural institutions are spending more time on the couch instead

https://www.colleendilen.com/2018/09/19/potential-visitors-cultural-entities-spending-time-couch-instead-data-update/

  • Couch potatoes, Television Consumption and Museum Visitation

https://musdigi.wordpress.com/

  • Are we asking the right questions?

https://musdigi.wordpress.com/2018/09/07/are-we-asking-the-right-questions-compassconference-day-one-reflections/

  • 10 reasons to visit a museum

https://www.colleendilen.com/2009/07/31/10-reasons-to-visit-a-museum/

  • 21 Reasons why I hate Museums

https://www.telegraph.co.uk/travel/lists/21-reasons-why-I-hate-museums/

  • Why don’t people visit museums more often?

https://rereeti.wordpress.com/2015/02/03/why-dont-people-visit-museums-more-often/

  • How to encourage people to visit museums more often

https://medium.com/@miaeveliina/how-can-we-encourage-those-who-rarely-visit-museums-to-do-so-more-often-441c27cf4770

  • The drop in museum visitors reveals a nation without aspiration or hope

https://www.theguardian.com/artanddesign/jonathanjonesblog/2017/feb/02/drop-uk-museum-attendance

  • Audience Research 101 – #museumeval

https://musdigi.wordpress.com/2016/09/16/audience-research-101-museumeval/

  • Visitor research at Te Papa

https://www.tepapa.govt.nz/sites/default/files/4-visitors-survey_0.pdf

Group tour of Hadrian’s Villa at Tivoli outside Rome. UNESCO World Heritage site.

The NGV Triennial Giving Art to the People

Pae White’s colourful installation drawing in all ages

The National Gallery of Victoria (NGV) is Australia’s oldest and possibly most well loved museum of art, founded in 1861. Its mission statement  – “To illuminate life by collecting, preserving and presenting great art” and perhaps the unwritten mission of “giving it to the people”.

NGV Triennial 15 December 2017-15 April 2018

In 2016 the NGV was the 19th most popular art gallery in the world with more than 2.6 million visitors across its two campuses. The ranking places the gallery in the company of Paris’s Musee d’Orsay and New York’s Museum of Modern Art.

Visitors flock to the NGV Triennial in Melbourne

The NGV is not only Australia’s most popular art gallery, but one of the top 20 most visited art museums worldwide as revealed by the U.K’s  The Art Newspaper in its latest survey of global art museum attendance. Not a bad effort for a small country on the world stage. Australia’s population is around 24.8 million compared with the U.S.A.’s 326.8 million and U.K.’s  66.6 million people. This ranking was based on visitation to “Van Gogh and the seasons” from the 2017 Winter exhibition. (Note that another Australian art museum on the list was the Queensland Gallery of Modern Art with its 2016/17 Summer exhibition – Sugar spin: You, me, art and Everything.)

Yayoi Kusama’s Obliteration Rooms are always popular with visitors

The NGV held forty-nine exhibitions during 2016-17, including major retrospectives of international and Australian artists and designers, as well as focused displays of works in the NGV collection. The quality and variety of audience engagement initiatives presented in support of these exhibitions was extensive. They offered guided tours, audio tours, mobile phone apps, talks, lecture series and workshops as well as social events – such as the Friday Night events (aimed at capturing more of the younger audiences after work), the Summer Sundays music series and the NGV Kids Summer festival and supporting Kids spaces for some of the major exhibitions. For example – as part of the exhibition Andy Warhol / Ai Weiwei (2015-2016), NGV Kids presented Studio Cats, a large-scale installation especially for children and families to draw upon creative connections between the two artists and their mutual love of cats.

The Gallery aims to present programmes that engage visitors in meaningful cultural experiences and to keep them coming back.

According to their audience research data, The National Gallery of Victoria enjoys one of the highest community participation rates in the world. 70% of their visitors are local from Melbourne and regional Victoria unlike many other international art museums where the majority of visitors are incoming tourists. This also indicates that the locals keep coming back which is what every cultural institution needs to strive for. This is what Nina Simon talks about most recently in The Art of Relevance but also in The Participatory Museum and her Museum 2.0 Blog.

For any Cultural Institution, the collection remains  fundamental to the audience engagement and education strategy. The thoughtful curation and presentation of historical and contemporary collections is a key museum management strategy for continuing and ongoing audience engagement. Colleen Dilenschneider regularly writes about this in her Know Your Own Bone Blog (most recently in Special Exhibits vs. Permanent Collections (DATA) and previously in Death by Curation).The NGV strategy is to ensure that its collection is accessible to the widest possible audience who may be unable to visit the museum through the ongoing work of the NGV Digitisation Project which is still progressing.

I have to disclose that I am already a big fan of the NGV and the way that they design their spaces. I visit the NGV each time that I am in Melbourne, so over many years have enjoyed both Summer and Winter exhibitions as well as taking time to learn about the permanent collection shown across both campuses (St Kilda Road and the Ian Potter Centre in Federation Square). On my recent visit I took in the inaugural Triennial at the National Gallery Victoria which on the surface (without actual audience data analysis) appears to be a great success. What I enjoyed most about this free experience was seeing the diversity of visitors attending the exhibition and the way that the work of 100 contemporary artists, architects and designers from 32 countries was juxtaposed against the existing works from the collection – which was great exposure.

Audience engagement with the art at NGV Triennial

I think that there is currently a cultural revival happening worldwide despite Government funding cuts trying to choke the Arts into submission. Creativity and cultural heritage feed the soul when so much about modern life seems to do the opposite. Now is a better time than ever for cultural institutions to offer their prospective audiences something new and different, to  re-energise and maybe even reinterpret their collections to be more inclusive, to build community and feed the souls that are weary of modern life and meaningless 24 hour connectedness to media, social media and globalised sameness. Keep leading the way National Gallery of Victoria and hopefully other cultural institutions in Australia will follow or at least just lift their game a notch.

Interesting reading:

Cultural Heritage and the City

Cultural heritage as a driver of economic growth and social inclusion

Creative Country

The value of culture