Tag Archives: museum practice

Change and grow 21st century museum audiences.

Leave a reply

The good thing about not working for a single museum (and believe me there are not many advantages to being a contract or casual worker) is that you get to see things as an outsider and are well placed to think critically about cultural institutions that don’t employ you. As an onlooker, I am always thinking about audience engagement at the museums, art galleries and heritage spaces that I visit (particularly the ones for which I have a paid yearly membership). In my paid employment, I have been lucky to have been supervised by one of the best – Dr Lynda Kelly (CEO Lynda Kelly Networks and formerly Head of Learning at The Australian National Maritime Museum) who embraces digital engagement in cultural spaces and advocates the importance of evaluating the museum audience experience at every point of contact – before, during and after the visit. I am also a big fan of Colleen Dilenschneider and her blog (and new website), “Know Your Own Bone” and 3 minute YouTube videos  (for those who don’t have time to read) which give tremendous insight into cultural organisations, their audiences and their markets. Kelly and Dilenschneider really make you think about museums in the 21st century and how they will grow their actual and online  visitor numbers to protect the future of their cultural organisations.

Image result for knowyourownbone

There are some current “disruptive techniques” available for the marketing and presentation of new experiences to keep current visitors actively involved in cultural organisations whilst growing new audiences and developing new community relationships. The MuseumNext  conference held in Melbourne, Australia earlier this year had speakers from all over the globe sharing their knowledge and experience with participants. The main topic for discussion was “risk”. Museums, like other cultural organisations, need to take more risks if they want to grow their audiences. This is not about putting collections or staff in any danger, but about “thinking outside the box” and doing things a little differently. It is also not about cutting staff and  handing over the reigns to an external consultant who really doesn’t know the museum or the value of specific collections let alone understand the overworked  back of house functions (curatorial, education, conservation, research and volunteers). It is about best practice and the collective future for museums and better ways to interpret and present collections, by engaging and changing the perception of existing audiences, creating new audiences in the physical museum space and online, embracing technology, encouraging visitor participation and fostering innovation within cultural institutions worldwide.

Taking calculated risks can also be interpreted as “disruption” in cultural institutions. Organisations like to think that they have a “vision” and strategic plan for the future but 

  • are activities being done the way that they were always done?
  • are audiences the same as they always were?
  • are the needs of the staff more important, equal to or less important than those of the audiences?
  • is the marketing function bringing superficial numbers through the door more important than the curatorial and back of house functions who maintain collections, design exhibitions, create educational programs and digital content behind the scenes?
  • Is the team behind the scenes as harmonious and cohesive as the face being presented to the public?
  • is the institution well funded and well managed with strong leadership and direction?

There are so many issues to consider and the issues will vary depending upon the size of the organisation, the collection involved, the existing membership base and the statutory and funding model for the cultural institution in question.

For the 21st Century Museum engaging new and different audiences is critical. How does an organisation like Museum Hack become a “disruptive force” in an established cultural institution? They look with new eyes. They work with organisations “to create new content, strengthen existing programs, build social media prowess, reach new audiences, and increase relevance and engagement”. They set out to engage new audiences and increase audience diversity by thinking outside the box – encouraging a new relationship between visitors and the collections in the museum space and for this interaction to be about learning and fun.

IMG_0492.PNG

It could be argued that many museums put time and effort into curating their spaces and educating the public but unless the output is measured and analysed then the “facts and figures” may be misleading. Counting numbers through the door and anecdotal observations are not sufficient in comparison to quantitative results from well orchestrated visitor studies and qualitative reports gleaned from well designed visitor feedback surveys. Ceri Jones’s review article on “Enhancing our understanding of museum audiences: visitor studies in the 21st century” quotes David Fleming as saying  that “ if museums are to be serious about their social role, understanding the needs, motivations and expectations of visitors (and non-visitors) is critical to their mission, values and decision-making processes (Fleming 2012)”.

While academics in the museum industry may not like the style of Nina Simon’s new book, Art Of Relevance, I love the way she writes about cultural institutions and the need for them to remain relevant with audiences into the future if they want to survive. I particularly like the way she looks at “insiders” and “outsiders”, which is what Michelle Obama spoke about at the opening of the new Whitney Museum extension that I mentioned in my previous post. Obama spoke about the way that some sectors of the community feel that they don’t belong or wouldn’t be represented in their local cultural institutions and Simon speaks about finding “new doors” to open which makes people feel welcome rather than left outside.

In 2016, Chloe Hodge wrote an editorial for Artsy, “As Attention Spans Dwindle, How Does a Museum Capture New Audiences?” which gives examples of three museums adopting new approaches to engaging new audiences and building relationships with the local community. Panama’s Biomuseo has used architecture and design to try to draw in the locals to engage with the biodiversity of their environment in a country without any true museum culture. The environmentally sustainable building aims to reconnect locals with the outdoors and encourages visitors to act on their social conscience by protecting their plant and animal species and thinking about Panama’s global responsibilities.

Berlin’s Museum Island (Museum für Islamische Kunst, the Bode, Pergamon, and the Deutsches Historisches Museum (DHM)) have adopted a programme used by Museum für Islamische Kunst and a group of Syrian archeology students who became asylum seekers in 2011. “Multaqa: Museum as Meeting Point,” involves the training of Syrian and Iraqui refugees as museum guides and their weekly tours in the Arabic language have opened up the museum collections as conversation starters for refugees who have been disconnected from their own countries. A spokesperson for DHM explains that “When the refugees see images of a completely destroyed Germany and then compare this to what we have now, it gives them hope that Syria, in particular, might once again be a working state. We in Germany tend to forget that Europe was once, too, divided by religious wars and the whole continent destroyed.”

In London’s East End, The Victoria and Albert Museum was seen as partly being to blame for the loss of social housing and the gentrification of the area used for the London Olympics. They are now employing and training East Londoners to ensure that the museum is a product of the area, with a broad appeal for local audiences who can relate to local staff. Three worthwhile innovative strategies chosen by Hodge for discussion in her piece.

There are other ideas for smaller institutions with little budget for large marketing campaigns. Parramatta’s Riverside Theatre has been subsidising the cost of a theatre tickets to disadvantaged young people and running workshops in the arts for people with disabilities by asking theatre goers to donate to the Riverside Theatre’s education programme. Being proactive in engaging new audiences who might otherwise have been left outside the door is one way to ensure the future of the cultural institution, particularly when the experience is a positive one.

Hannah Hethmon wrote about inexpensive social media marketing for smaller cultural institutions in her blog post “Guerilla Marketing Tips for small museums”. She speaks about investing time and energy rather than money to attract new audiences using social media tools which target visitors who are not regulars and may be persuaded to visit by an influencer that they follow on Pinterest, Instagram or Facebook to visit a museum in response to a post which calls them to action.

Museums in the 21st century have to fight hard for a slice of the recreational dollar. In Australia, there are demographic changes to the cities, changes in cultural diversity, generational changes and changing in access to technology which affect the way cultural organisations are viewed and valued by the population in general. To grow in the future, cultural organisations must know how they are placed with respect to all of the above and take some risks in the future to remain relevant to their current audiences and to attract new visitors. It won’t just be about sharing collections and heritage spaces and places but about exchanging knowledge, being safe places to visit, being affordable and welcoming to everyone.

Carriage Works, Sydney
Garden Island Heritage Centre, Sydney
Australian National Maritime Museum, Sydney
National Gallery Australia, Canberra
National Gallery Victoria, Melbourne
Sydney Aquarium
The Dairy Cottage, Parramatta
Choeung Ek KIlling Fields, Cambodia

 

 

Maps versus Staff on the Museum Floor

2 Replies

When I am physically in the museum space, whether observing or surveying visitors, people always talk to me and ask me questions. I have no doubt from my observations that people like to see museum staff on the floor. It doesn’t matter whether the museum arms people with maps, touch pads, audio tours or text panels – visitors like to talk to real people. They have questions, they want directions and most of all they want to give you feedback about the things that they are seeing and doing in the museum. They want to tell you what they like, they want to tell you what you are doing well, what should be on display and they want to tell you about other museums doing similar things better than you are.

I don’t think that this is a bad thing. Museums need to know their audiences and they cannot possibly know them if they don’t do a little face to face work, rather than just counting numbers in galleries. Exhibitions need not be static places. Even if the exhibit layout is “perfect” from the curator’s viewpoint, there will always be room to tweak the exhibit in some way – whether it’s a text panel/ label, training “front of house” staff and educators/guides about a new exhibition space, doing continuous maintenance or just ensuring that museum visitors are making the most of any exhibition or permanent gallery on any given day.

I have seen many front of house staff appear exasperated that visitors can’t find their way around an art gallery or museum – even with a map. The fact is that maps are prepared by people who are familiar with the workings of a particular space and so a map already makes sense to them. In reality, people move through museums and art galleries  intuitively and so it’s better to build on that natural movement or provide them with really clear directions via gateway text panels and objects or pathways within the space.

img_6957

New entry to the Australian Museum

Entry to Wild Planet
Inside the Wild Planet gallery

For example, at the Australian Museum, there is a gentle slope leading from the Museum’s new point of entry into the Wild Planet gallery. Sadly, most people intuitively turn right into the Skeleton Hall and then climb the stairs (even with strollers!) into Wild Planet which totally defeats the purpose of having a new entrance. When visitors move through the Skeleton Hall, they miss the Help Desk and the Museum shop and often become disoriented about using the lifts, ramps and stairs to the upper galleries. There is a museum map but people just follow their noses. If welcome staff were placed at the entrance to the Skeleton Hall armed with maps and information, they could offer visitors the alternative pathways – pointing out the lifts and the easy access ramp to Wild Planet.

mg_5_majolica

The British Museum uses “gateway objects” as an effective way to lead audiences on a trail through their galleries engaging them with bigger stories and themes.

I mentioned in a previous Blogpost (Musing on Text and Labels) that the British Museum uses “Gateway Objects” in museum galleries to catch the eye of the viewer and to give the visitor some understanding of the space and themes of the gallery without them having to read every single label in the exhibition. Through the clever use of design, someone entering the gallery will immediately be able to follow a trail of key objects through the gallery without needing a map or having to read everything to comprehend the purpose of the space. The same technique could be used for the whole museum and not just for a specific exhibition or permanent gallery. It isn’t as important for members or frequent visitors but for the unfamiliar visitor or one-off tourists, it could be the key for them to sample what’s on offer at the museum without having to struggle with maps or having to read every text panel which usually results in “museum fatigue”.

A great article in Hyperallergic spoke about an interactive mapping approach  by students in the School of Visual Arts’ MFA Visual Narrative program. The students developed a number of creative, interactive maps for the Metropolitan Museum of Art  which look way more interesting than the map in the link on the MMA website. Interactive maps are great but I don’t think that I’ve come across a museum yet with perfect access to free wi-fi in every room. It seems to be either intermittent or timed for 10 minutes or have some complicated temporary sign-up method (even worse if you don’t speak the language!).

One positive step that I have noted on the home page of most museum and art gallery websites is the “Plan Your Visit” tab which often links to an interactive or downloadable map so that you can think about the visit ahead of time. I still believe that there should be a “Taster Tour” tab where time poor visitors can at least plan for a taste of the museum’s vision and collection. With greater digital support of the collection, they can “engage” further online after their visit and at their leisure if they can’t physically revisit the space. Staff on the floor can really enhance the experience for these visitors by providing directions or insight into what is on display and the importance of some of the objects to the museum collection.

2016-12-11.png

Songlines and the coded memory

2 Replies

First Life – single cell male
Evidence of the inland sea
First life – single cell female
On a recent visit to the Flinders Ranges in South Australia, I was shown evidence of fossils which were the earliest forms of life on earth and saw some amazing Indigenous Rock Art. When you visit an ancient landscape with such natural beauty and spirituality, it encourages you to look deeper into the rich culture of our First Australians.

Xanthorrea – Flinders Ranges
Arkaroo Rock walk – Flinders Ranges
I am slowly beginning to understand the connection of Indigenous people to country after visiting the Flinders Ranges  and having listened to 702 ABC radio’s Conversations with Richard Vidler. Richard interviewed  Lynne Kelly about her book “The Memory Code”. Lynne  has researched traditional Indigenous Australian songlines as a key to memory, unlocking many layers of information which have been encoded into the Australian landscape. Songlines can be shared through stories, songs and through traditional dance.

The strong unwritten and oral history of Aboriginal Australians is passed down by Elders within the community. So much of this knowledge is key to survival. Knowledge about the landscape, navigation, ancestral totems, food and medicine, trade routes, culture, law and history. Information is shared through stories, traditional dance and song. Kelly speaks about the way that non-written memory systems are coded into the natural and built environment. She believes that this system was not only used in Australia but may have been used by other ancient cultures around the world.

This slideshow requires JavaScript.

The understanding of  the way that Songlines work has changed my thinking about the damage caused by the removal of Indigenous Australians from their connection to country. This must have had a devastating impact – causing much pain through the loss of culture and access to  key information for survival. Australians can empathise with other displaced peoples around the world and yet the issue on our our doorstep is even more complex. I’m not saying that colonial Australians did this on purpose but the end result is still the same and incredibly significant for our Indigenous people. I had these new thoughts on board when I attended the Royal Botanic Gardens in Sydney to see Jonathan Jones’s exhibition “barrangal dyara (skin and bones)” which was  Kaldor Public Arts Project no.32.

garden-2

The Garden Palace, Sydney

Jonathan has reinterpreted one of Sydney’s great cultural losses which was the destruction of the vast Garden Palace in Sydney, which burned to the ground in 1882.

img_4445

Bleached gypsum shields forming the border of what was The Garden Palace

 

The Palace contained many Indigenous artefacts which were culturally significant and represented a link to country, part of the collective memory handed on from Elder to community and which can never be replaced.The loss was also greatly felt by the Colonials who lost many archival records, art works and museum objects (remembering that at this time there were no public museums or art galleries in Sydney, only in Melbourne). In a strange way there was some commonality of loss and understanding for all Australians arising from such a catastrophic event.

What I liked most about Jones’s interpretation was the way that the installation took the physical components such as the kangaroo grass meadow and thousands of bleached gypsum shields to mark the perimeter of the original Garden Palace. In addition, the soundscapes of 8 indigenous languages floated through the air, creating an atmosphere which took the observer into a different world. There were also daily conversations from historians, theorists, curators, artists, writers amongst the public program activities allowing the audience to reimagine the building and the history and cultural loss – both from an Indigenous and Colonial perspective. It was actually a great conversation starter.

I think that the arts have a lot to offer as far as highlighting social injustice and human rights issues – bridging the gap between Indigenous and non-Indigenous Australians through increasing our awareness of the richness of Indigenous culture and the significance of “connection to country” and the sophisticated coding of unwritten knowledge into the natural environment. We have so much to learn and have an opportunity that our forbears  underestimated the value of.

A Tale of Two Dairies

Leave a reply

One weekend, two heritage sites. Both The Dairy Precinct and the Yaralla Estate lie along the Parramatta River in Sydney, and I knew nothing about the history of either property before my weekend visit. Strangely there are some similarities in the way that both sites came into existence, but in 2016 there is little connection in the funding, management or the way each site is interpreted for the visitor, apart from the fact that both offer occasional guided tours.

The Dairy Precinct is an area north of  Old Government House in the centre of Parramatta Park containing both the Rangers and Dairy Cottages and overlooking the Parramatta River. It is managed in accordance with the Parramatta Park Trust Act 2001 and Parramatta Park Regulation 2012.

OLYMPUS DIGITAL CAMERA

The Dairy Precinct, Parramatta Park

The Dairy Cottage was home to George Salter, an ex-convict turned cattleman who constructed the cottage in 1796, on his 30 acre grant. It was converted to a dairy after its purchase by Governor Macquarie c1813 to provide milk for Old Government House and the Female Factory. Macquarie added a sunken dairy processing room in an extension beside the cottage. A cow house and barn were also added to the original building.

img_5246

The Dairy Cottage

The $1.7 million upgrade to the site has stabilised, conserved and enhanced the Dairy Precinct to improve the interpretation and understanding of the area as part of the greater Parramatta Park cultural landscape.

The new interpretation works really well for this small site and pays tribute to the Indigenous and Colonial Australian history of the site as well as orienting the visitor to the role that this site played in the early days of the colony in NSW.

During the recent “Day at the Dairy”,  Parramatta Park Trust ran short half hour tours of the cottages. A longer tour option would be even more worthwhile because there is plenty to learn about the site. On the open day, the tour and the new interpretation were a perfect introduction to the site.

 

This slideshow requires JavaScript.

The second open day that I attended was at the Yaralla Estate, further down Parramatta River at Concord. Yaralla is of course much more than a dairy, but like the The Dairy Precinct at Parramatta, Yaralla began as a small land grant to a freed convict in 1797. Isaac Nichols not only grew food for the colony, but became Australia’s first postmaster.

OLYMPUS DIGITAL CAMERA

The Walker family home at Yaralla

Eventually, debt ridden, Yaralla became part of the Walker family story until the death of Dame Eadith Walker in 1937. The property then became vested in the Crown under the Walker Trusts Act in 1938 and remains the largest community bequest of its kind to survive intact in NSW. The City of Canada Bay Heritage Society holds two major fundraising events at Yaralla each year and one at Rivendell, another property which is  part of the estate, to raise funds for the continued restoration and to research the history of several outer buildings and gardens on the property.

This slideshow requires JavaScript.

Our guide Karina walked us through the estate armed with lots of narrative. We covered the original Nicholl’s cottage, the Dairy, the Coach house and Stables, the rose garden, the sunken garden, and then moved down to the river where the boathouse and wharf, swimming pool and grotto and the Powerhouse once stood. We then viewed the exterior of the Yaralla homestead (designed by Edmund Blackett and modified by John Sulman) rising above its Italianate terrace where there were originally croquet lawns and a tennis court. Our last stop was the Squash Court built for Prince Edward’s unofficial visit with Louis Mountbatten in 1920. The story goes that the court was never used because the floor was made of concrete rather than the timber flooring necessary in these types of courts. It is great that the volunteer guides know their history and are good storytellers since so much of the estate has already been destroyed in the name of progress or through vandalism and there is currently very little interpretation apart from some historic photographs and memorabilia on display  in the Coach house and Squash court.

This slideshow requires JavaScript.

The Yaralla story is fascinating and the life of Dame Eadith would be a perfect plot for a movie. Born in 1861, Eadith  lost her mother in 1870 and was raised by her aunt, Joanna, in a shared childhood with Annie Masefield (her companion and friend for life). She inherited Yaralla from her father, Thomas Walker, and made significant alterations to the estate. She was active in Sydney Rowing Club and the Animal Protection Society of NSW and was patron of the Yaralla Cricket Club and leased land to Royal Sydney and Concord Golf Clubs. She made a considerable contribution to several charities and to the Great War effort in both a physical and monetary sense. She was also very involved in supporting her own staff at Yaralla even after their retirement from the Estate. A woman well ahead of her time. The heritage society has produced a lot of information about the Walker family,  and the history of the site itself. There are books and guides available through the Canada Bay Heritage Society website.

I guess my purpose for writing today’s blog was that I was struck by the similarities and contrasts between the two sites. The Dairy Precinct seems well managed and well funded by The Parramatta Park Trust while Yaralla needs more funding and support in the future. Yaralla does not enjoy the same profile in the community nor the funding that Parramatta Park receives.

Today, we are more connected than ever to our Australian Indigenous and Colonial heritage and Yaralla has suffered some significant losses through not having its significance acknowledged. NSW Health has done a great job restoring the old house (which is currently in use as a Dementia hospital) and the grounds are neat but there needs to be greater support to bring the Yaralla estate to the standard of Parramatta Park with its public recreation areas and heritage buildings. I couldn’t help thinking how great Yaralla estate would be as a public park in the ever increasing concrete jungle springing up around Parramatta and along the river bank.

Archaeology – subdivision and the loss of historical contexts

Leave a reply

Over time, Australia’s amazing indigenous, maritime and cultural heritage is being uncovered via numerous archaeological investigations, many of which pre-date The Heritage Act 1977. I was amazed when I visited an Open Day in Parramatta for the Centenary Square development to see the incredible history which lay under the Post Office and surrounds in Macquarie Street. Strangely, although this site had been built on in the interim, there was a large amount of archaeological evidence still visible from the earliest times such as the footings of pre-existing colonial buildings and a variety of everyday objects uncovered by  Casey and Lowe’s meticulous dig. I wondered whether we had lost the context for the earliest land use of the site because it had already been disturbed? I guess that the most recent dig will be the last opportunity to research Parramatta’s past from the Centenary Square site because once the underground car park has been excavated – the existing layers of history in the substrate will be lost.

 

This slideshow requires JavaScript.

That isn’t really why I was writing the blog post. The point I was actually thinking about after my Centenary Square visit was that if we continue to subdivide Parramatta and other parts of urban Australia into tiny blocks (which seems inevitable), then what happens to the layers underneath? If the colonial subdivisions are double, triple or quadruple the size of the modern land holdings, what will happen to the archaeological material and the context of where that material is located below the surface? The size of indigenous Australian history layer will be even greater. If an archaeological survey is required by  a developer before an underground car park is excavated, are we only getting part of the story from the archaeological report? Are we looking at half a house, quarter of a hotel or a miniscule portion of a larger landholding such as market gardens, farm, factory or place of indigenous significance? Considering that the layers of earth below the surface can reveal so much about our past  and that suburbs like Parramatta are a significant part of the history of Australia, I really hope that some very important person with vision or the Office of Heritage and Environment or local council responsible has all this in hand before the evidence and context is destroyed for all time.

P.S. After I posted this I noticed some posts by @gmlheritage on Instagram showing items from the archaeological dig of 200 George Street, Sydney, reinterpreted for use in the foyer of Mirvac’s new headquarters. Great to see the objects used along with some explanatory text about the site’s history supported by a wonderful artwork by Judy Watson on display in the public foyer instead of being archived in boxes and stored out of sight.

Museum Digitisation – A Case Study

Leave a reply

I support the digitisation of museum and gallery collections. There are so many places that I’d like to go to but realistically I won’t have the time or money to travel to all the destinations that I have on my bucket list. Enter the digital museum. Museums with a strong digital presence allow the virtual visitor at least some entrée into their collections. When collections are digitised it also assists researchers access to a wealth of new information to study without them ever having to leave the comfort of their own home.

One of the best stories that I’ve read recently was in Cosmos Magazine[1] which reported on The British Library Qatar Foundation Partnership launching the Qatar Digital Library – a new bilingual, online portal which provides access to previously undigitised British Library archive materials relating to Gulf history and Arabic science. Their vision was to prepare the people of Qatar and the region to meet the challenges of a changing world by leading innovation in research and education[2]. (See Fig 1.)

Fig 1. Home page of Qatar Digital Library

The British Library (in London, England) has amassed one of the world’s greatest research collections and with the Qatar Foundation has undertaken a huge project to digitise more than half a million pages from their collection consisting of images, manuscripts, maps, sketches, personal archives and East India Company Office Records. The project is an ideal example of the role of the contemporary curator who as part of a project management team of curators, cataloguers, conservators and digitisation experts works to create a valuable online digital resource[3] from a significant collection of objects located in the British Library. The Qatar Digital Library[4] aims to bridge the gap between past and the future by providing access to information about the history and heritage of the Gulf and Arabic science. Before digitisation, researchers would have manually searched a printed catalogue or physically visited the library to access a particular item which would then be retrieved from the archives.

One of the pages now accessible online

One of the maps from the archive now available to study online.

The web-based, interactive, multilingual information is more searchable and accessible for new audiences in Qatar, the UK and other online researchers and hopes to inspire new forms of interpretation from the original historic documents. The project has created high quality contextual and interpretative material to facilitate the use and understanding of the digitised content. Digital technology has provided a  platform for the discovery of history from the gulf region by allowing access to the original primary source scientific documents in Arabic which can be reinterpreted in the future without physically visiting the British Library.

As part of the process, the curator has taken primary sources, such as a photograph album, showing the everyday life in Afghanistan (social, architectural, trade) during a one month period, and digitised the pages allowing the voice of the object to come alive for the researcher. Supporting text has been added to contextualise the objects for the online audience in the same way that they would be supported by curatorial staff in the British Library.[5]

In order to encourage new audiences, the project team has actively tested the portal with possible users such as academics, archivists and young people, to find out what they need from the content and how they would use the collection for their own purposes. The feedback has been used to create a better system. The online catalogue is intuitive and researchers will be able to access the collection more easily than the original objects in the British Library. Evaluation of the new website will be carried out to determine the project’s success by measuring website users, site feedback, media coverage and other Key Performance Indicators.

References:

[1] New Digital Home for 1,000 years of Arabic scientific manuscripts viewed online at http://blog.cosmosmagazine.com/blog/2014/10/28/new-digital-home-for-1000-years-of-arabic-scientific-manuscripts?rq=Qatar%20digital%20library viewed online 20/2/2016

[2] Qatar Foundation vision and mission statement viewed online at http://www.bl.uk/qatar/ on 20/2/2016.

[3] The British Library Qatar Foundation Partnership viewed online at http://www.bl.uk/press-releases/2015/january/british-library-and-qatar-foundation-extend-partnership-to-digitise-images-of-gulf-history  on 20/2/2016

[4] Qatar Digital Library viewed online at http://www.qdl.qa/en on 20/2/2016

[5] Some of the information cannot be accurately interpreted without advice on the circumstances in which the records were created which is normally provided by archivists in the reading room at the British Library. Links to related material may also be provided by the curatorial staff in the British Library.

 

Museums in the 21st Century

Leave a reply
IMG_1396

Destination Sydney at Mosman Art Gallery

So many well regarded museologists have spoken about the role of museums in this century. Nina Simon is a strong believer in museums working with their communities, Ed Rodley writes about the museum as contact zone and debates the museum models for “traditionalists” versus “progressives”. Seb Chan believes that museums are playing catchup with their digitisation programs and that it is important for museum staff to reinforce the value of the physical visit in all the thinking and planning for their visitors.

I recently participated in a MOOC (a free Massive Open Online Course) by the University of Leicester and Liverpool Museums – Behind the Scenes in 21st Century Museums. The course built on some of the thoughts and issues discussed in articles by Simon, Rodley and Chan – such as growing museum audiences, creating emotional connections between visitors and collections/exhibitions, as well as the role of museums in starting conversations about social justice, human rights, health and well being etc.

When I consider all of the information above, the word that summarises museums in the 21st century for me, is “connectedness”, and the relationship of each museum to its audience. You can examine any of the issues raised above and in every case, it’s about having flexible ideas and staying connected to your audiences, no matter what museum model you are channelling. An article by Holland Cotter from the New York Times in 2015 discussed the fact that there is no single museum  model and that museums will be defined by “the role that they play as a shaper of values” and “the audience that they attract” rather than just their architecture and contents.

What are Museums in the 21st century?

⇒Museums are about – vision, collections and exhibitions, context, meaning and shaping community values. ⇒Museums are connecting to the public in many ways, through – Community
Digital interface
Architecture
Collections and exhibitions
Physical location
Physical visits
Educational programmes
Acting as the contact zone for conversation between divergent groups
Addressing social justice, health and wellbeing issues
Growing audiences
Strategic marketing and publicity

 

To achieve all of the above, the financial and time commitment by museum management behind the scenes is huge. The many hours required to maintain collections and exhibits, develop educational programmes, design and curate exhibitions, streamline security, IT and the Front of House interface, maintain social media presence and continue with the digitisation of collections, train paid and volunteer staff and build membership and audience numbers can often be underestimated because this work isn’t “seen” by the public or “understood” by government funding bodies.

IMG_1248

Destination Sydney at S H Ervin Gallery, Observatory Hill

It’s good to see some of the smaller Sydney museums pulling together to create an exhibition such as the recent  Destination Sydney at Mosman, Manly and the S H Ervin Galleries. They used one curator to create an exhibition which could stand alone in each space, but combined showed 9 iconic Sydney artists drawn from major private and public collections. According to a report by Museums and Galleries of NSW the exhibition drew a much larger audience for all three galleries and greatly increased retail sales. Another report on the UK Museums and Heritage website talks about the collaborative work being done by museums in Bath to gain a greater market share of visitors to the region which has a number of heritage attractions competing for local and tourist numbers. Jointly the museums have worked to develop audiences, engage community and be more strategic in their marketing and publicity in order to create a more sustainable and resilient museum sector.

It’s hard to predict the future for museums, but constant introspection and learning from the experience of others goes a long way to ensuring that visitors will keep coming through the doors.